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Gender and differences in materialism, power, risk aversion, self-consciousness, and social comparison
Keech, Jessica; Papakroni, Jorida; Podoshen, Jeffrey S. - In: Journal of international consumer marketing 32 (2020) 2, pp. 83-93
Persistent link: https://www.econbiz.de/10012200801
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Made in my village : exploring country of origin effects and bi-national products across cohorts in Ukraine
Sobolev, Victoria; Nelson, Michelle R. - In: Journal of international consumer marketing 32 (2020) 2, pp. 94-114
Persistent link: https://www.econbiz.de/10012200802
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National stereotypes as antecedents of country-of-origin image : the role of the stereotype content model
Motsi, Terence; Park, Ji Eun - In: Journal of international consumer marketing 32 (2020) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10012200803
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The interplay between brand globalness and localness for iconic global and local brands in the transitioning Chinese market
Liu, Yu; Tsai, Wanhsiu Sunny; Tao, Weiting - In: Journal of international consumer marketing 32 (2020) 2, pp. 128-145
Persistent link: https://www.econbiz.de/10012200809
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Engagement in the online brand community : impacts of cultural traits
Long Hoang Le; Duong, Giang Huong - In: Journal of international consumer marketing 32 (2020) 2, pp. 146-158
Persistent link: https://www.econbiz.de/10012200812
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Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos; Meurs, Frank van - In: Journal of international consumer marketing 29 (2017) 2, pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
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Brand attitude and perceived value and purchase intention toward global luxury brands
Salehzadeh, Reza; Pool, Javad Khazaei - In: Journal of international consumer marketing 29 (2017) 2, pp. 74-82
Persistent link: https://www.econbiz.de/10011690493
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Explaining socially responsible consumer behavior : a meta-analytic review of theory of planned behavior
Han, Tae-Im; Stoel, Leslie - In: Journal of international consumer marketing 29 (2017) 2, pp. 91-103
Persistent link: https://www.econbiz.de/10011690501
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Integrating satisfaction and cultural background in the customer journey : a method development and test
Salles Canfield, Daniel de; Basso, Kenny - In: Journal of international consumer marketing 29 (2017) 2, pp. 104-117
Persistent link: https://www.econbiz.de/10011690505
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Translating brand names effectively : brand attitude reversal and perceived brand name translation relevance in an emerging market
Chao, Paul; Lin, Shengdong - In: Journal of international consumer marketing 29 (2017) 3, pp. 120-134
Persistent link: https://www.econbiz.de/10011709305