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Developing and validating AFFINITY : a new scale to measure consumer affinity toward foreign countries
Wongtada, Nittaya; Rice, Gillian; Bandyopadhyay, Subir - In: Journal of international consumer marketing 24 (2012) 3, pp. 147-167
Persistent link: https://www.econbiz.de/10009566969
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An approach to integrating market research with customer insights through the development of IoT products
Straker, Karla; Mosely, Genevieve; Wrigley, Cara - In: Journal of international consumer marketing 33 (2021) 3, pp. 239-255
Persistent link: https://www.econbiz.de/10012515187
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Culture differences, difficulties, and challenges of the neurophysiological methods in marketing research
Isabella, Giuliana; Mazzon, José Afonso; Dimoka, Angelika - In: Journal of international consumer marketing 27 (2015) 5, pp. 346-363
Persistent link: https://www.econbiz.de/10011410246
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The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo - In: Journal of international consumer marketing 27 (2015) 5, pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
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Multiple collective identities of Far Eastern Russians and their choice of Asian versus European brands
Han, C. M.; Khvoynitskaya, Polina - In: Journal of international consumer marketing 27 (2015) 5, pp. 403-413
Persistent link: https://www.econbiz.de/10011410277
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The effects of having, feeling, and thinking on impulse buying in European adolescents
Lins, Samuel; Dóka, Ádám; Bottequin, Ezra; … - In: Journal of international consumer marketing 27 (2015) 5, pp. 414-428
Persistent link: https://www.econbiz.de/10011410283
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Do status symbols in marketing increase product evaluations? : an experimental analysis of group differences on product evaluations for scarce and brand-presence products
Childs, Michelle L.; Jin, Byoungho - In: Journal of international consumer marketing 28 (2016) 3, pp. 154-168
Persistent link: https://www.econbiz.de/10011507260
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Context, culture and green consumption : a new framework
Nair, Sumesh R.; Little, Victoria J. - In: Journal of international consumer marketing 28 (2016) 3, pp. 169-184
Persistent link: https://www.econbiz.de/10011507264
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Consequences of consumer animosity : a meta-analytic integration
Shoham, Aviv; Gavish, Yossi; Rose, Gregory - In: Journal of international consumer marketing 28 (2016) 3, pp. 185-200
Persistent link: https://www.econbiz.de/10011507282
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Extending consumer online brand trust research in the Gulf Cooperation Council (GCC) region
Bhuian, Shahid Nakib - In: Journal of international consumer marketing 28 (2016) 3, pp. 201-210
Persistent link: https://www.econbiz.de/10011507323