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A cross-cultural perspective of marketing departments' influence tactics
Engelen, Andreas; Brettel, Malte - In: Journal of international marketing 19 (2011) 2, pp. 73-94
Persistent link: https://www.econbiz.de/10009159091
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Antecedents of market orientation: a cross-cultural comparison
Brettel, Malte; Engelen, Andreas; Heinemann, Florian; … - In: Journal of international marketing 16 (2008) 2, pp. 84-119
Persistent link: https://www.econbiz.de/10003735800
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How top management's social capital fosters the development of specialized marketing capabilities : a cross-cultural comparison
Kemper, Jan; Engelen, Andreas; Brettel, Malte - In: Journal of international marketing 19 (2011) 3, pp. 87-112
Persistent link: https://www.econbiz.de/10009299831
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Antecedents of Market Orientation: A Cross-Cultural Comparison
Brettel, Malte; Engelen, Andreas; Heinemann, Florian; … - In: Journal of international marketing 16 (2008) 2, pp. 84-119
Persistent link: https://www.econbiz.de/10008052512