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~isPartOf:"Journal of international marketing"
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Journal of international marketing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Journal of marketing
16
Journal of Consumer Research
11
Journal of business research : JBR
11
Journal of marketing research : JMR
9
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing letters : a journal of research in marketing
8
Psychology & marketing
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Faculty & research / Insead : working paper series
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Journal of Business Research
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Journal of consumer research : JCR ; an interdisciplinary journal
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Saïd Business School WP
5
Journal of marketing research
4
Marketing theory
4
The journal of brand management : an international journal
4
Brand management ; Vol. 1
3
Design management journal
3
Die Bank : Zeitschrift für Bankpolitik und Praxis
3
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of the Academy of Marketing Science
3
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Cracking the code : leveraging consumer psychology to drive profitability
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Handbook on brand and experience management
2
Journal of advertising research
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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MIT sloan management review
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Review of marketing research
2
The journal of services marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Across the board
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Advances in consumer research
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Brand management ; Vol. 3
1
California management review : CMR
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How consumers behave in a crisis : international lessons (and innovations) from COVID-19
Wood, Stacy
- In:
Journal of international marketing
30
(
2022
)
2
,
pp. 5-12
Persistent link: https://www.econbiz.de/10013257801
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Product-Category Dynamics and Corporate Identity in Brand Extensions: A Comparison of Hong Kong and U.S. Consumers
Han, Jin K.
;
Schmitt, Bernd H.
- In:
Journal of international marketing
5
(
1997
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10007251090
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3
Editorial: Foreword to the Special Issue on Global Branding
Schmitt, Bernd
- In:
Journal of international marketing
10
(
2002
)
2
,
pp. 2-6
Persistent link: https://www.econbiz.de/10007235819
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