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A Manager's Dilemma : Sow or H...
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Journal of international marketing
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Timing market entry : the mediation effect of market potential
Islam, Towhidul
;
Meade, Nigel
;
Sood, Ashish
- In:
Journal of international marketing
30
(
2022
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10012872581
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Prevention- versus promotion-focus regulatory efforts on the disease incidence and mortality of COVID-19 : a multinational diffusion study using functional data analysis
Kumar, V.
;
Sood, Ashish
;
Gupta, Shaphali
;
Sood, Nitish
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012484445
Saved in:
3
Consequences of multigenerational services adoption behavior : global client engagement
Sood, Ashish
;
Gupta, Shaphali
;
Kumar, Vikas
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 43-63
Persistent link: https://www.econbiz.de/10014294040
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