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Internet marketing
78
Online-Marketing
78
Consumer behaviour
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Konsumentenverhalten
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Social Web
40
Social web
40
Online retailing
23
Online-Handel
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social media
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marketing
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trust
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Lepkowska-White, Elzbieta
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Journal of internet commerce
Journal of business research : JBR
687
Journal of retailing and consumer services
378
Journal of advertising research
331
International journal of hospitality management
280
Journal of marketing communications
255
Journal of advertising : official publication of the American Academy of Advertising
253
International journal of advertising : the review of marketing communications
244
International journal of advertising : the quarterly review of marketing communications
243
Psychology & marketing
232
SpringerLink / Bücher
224
International journal of internet marketing and advertising : IJIMA
219
Tourism management : research, policies, practice
184
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
157
Journal of promotion management : JPM
157
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
149
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
133
Journal of business ethics : JOBE
130
Journal of promotion management : innovations in planning and applied research
128
European journal of marketing : EJM
127
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
120
Journal of marketing research : JMR
118
Springer eBook Collection
117
The journal of product & brand management
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
Marketing letters : a journal of research in marketing
111
Management science : journal of the Institute for Operations Research and the Management Sciences
109
Journal of consumer research : JCR ; an interdisciplinary bimonthly
108
Journal of travel and tourism marketing
108
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
Cogent business & management
100
International journal of contemporary hospitality management
100
Industrial marketing management : the international journal for industrial and high-tech firms
98
Journal of hospitality marketing & management
98
International journal of electronic marketing and retailing : IJEMR
97
Technological forecasting & social change : an international journal
97
The journal of brand management : an international journal
96
Journal of marketing management : MM
95
Information systems research : ISR
92
Journal of marketing
90
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ECONIS (ZBW)
83
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1
Emotion
induction in click intention of picture advertisement : a field examination
Wu, ChienHsing
;
Sundiman, Didi
;
Kao, Shu-Chen
;
Chen, …
- In:
Journal of internet commerce
17
(
2018
)
4
,
pp. 356-382
Persistent link: https://www.econbiz.de/10011987500
Saved in:
2
Viral advertising : a field experiment on viral intentions and purchase intentions
Petrescu, Maria
;
Korgaonkar, Pradeep
;
Gironda, John
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 384-405
Persistent link: https://www.econbiz.de/10011432438
Saved in:
3
Analyzing electronic word of mouth intention for shopping websites : a means-end chain approach
Quyen Phu Thi Phan
;
Amaya Rivas, Adriana A.
;
Bat, Tuya
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 113-140
Persistent link: https://www.econbiz.de/10012179580
Saved in:
4
In-feed native advertising on news websites : effects of advertising format, website reputation, and product involvement
Zhou, Lijie
;
Xue, Fei
- In:
Journal of internet commerce
18
(
2019
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10012179586
Saved in:
5
Identification of web user segments based on beliefs about online ads
Nasir, V. Aslihan
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 231-254
Persistent link: https://www.econbiz.de/10011804502
Saved in:
6
The effects of digital media advertising content on message acceptance or rejection : brand trust as a moderating factor
Pintado, Teresa
;
Sanchez, Joaquin
;
Carcelén, Sonia
; …
- In:
Journal of internet commerce
16
(
2017
)
4
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011804517
Saved in:
7
An examination of effects of credibility and congruency on consumer responses to banner advertisements
Kim, Sojung
;
Choi, Sejung Marina
- In:
Journal of internet commerce
11
(
2012
)
1/4
,
pp. 139-160
Persistent link: https://www.econbiz.de/10009703943
Saved in:
8
Customer engagement and advertising effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
Saved in:
9
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
10
Perceptions and attitude toward advertising on social networks and search engines : a comparative analysis
Falcão, João
;
Isaías, Pedro
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
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