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Consumer behaviour
138
Konsumentenverhalten
138
E-commerce
102
Electronic Commerce
102
Online retailing
100
Online-Handel
100
Internet marketing
78
Online-Marketing
78
Social Web
58
Social web
58
Website
36
Beziehungsmarketing
31
Relationship marketing
31
Internet
30
Customer satisfaction
27
Kundenzufriedenheit
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Confidence
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Vertrauen
26
Viral marketing
24
Virales Marketing
24
Dienstleistungsqualität
22
Service quality
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USA
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United States
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Brand management
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Markenführung
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Innovation adoption
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Innovationsakzeptanz
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Brand image
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India
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Indien
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Markenimage
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e-commerce
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social media
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trust
16
Advertising effects
14
Werbewirkung
14
online shopping
13
Marketing management
11
Marketingmanagement
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English
216
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Aiken, K. Damon
4
Lepkowska-White, Elzbieta
4
Awan, Mahmood A.
3
Changchit, Chuleeporn
3
Hopkins, Christopher D.
3
Khare, Arpita
3
Leonard, Lori N. K.
3
Sipior, Janice C.
3
Torres, Ivonne M.
3
Ward, Burke T.
3
Abdullah, A. B. M.
2
Ahmad, Asad
2
Ahuja, Vandana
2
Alavi, Shirin
2
Aslam, Wajeeha
2
Baldus, Brian J.
2
Chawla, Deepak
2
Chen, Chih-ping
2
Connolly, Regina
2
Cutshall, Robert
2
Farhat, Kashif
2
Gaur, Sanjaya Singh
2
Gupta, Nirupma
2
Handa, Meenakshi
2
Jones, Kiku
2
Kao, Shu-Chen
2
Khan, Mohammed Naved
2
Khare, Anshuman
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Kim, Sojung
2
Korgaonkar, Pradeep
2
Luna-Nevarez, Cuauhtemoc
2
MacMillan, Amy
2
Mazurek, Marica
2
Mokhtar, Sany Sanuri Mohd
2
Mumuni, Alhassan G.
2
Mykytyn, Peter P.
2
O'Reilly, Kelley
2
Pan, Yating
2
Pandey, Shweta
2
Parker, Craig M.
2
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Journal of internet commerce
Journal of business research : JBR
1,121
Journal of retailing and consumer services
815
SpringerLink / Bücher
473
The journal of brand management : an international journal
376
Psychology & marketing
360
The journal of product & brand management
347
Journal of advertising research
346
Journal of marketing communications
293
International journal of internet marketing and advertising : IJIMA
269
Journal of advertising : official publication of the American Academy of Advertising
269
International journal of advertising : the quarterly review of marketing communications
259
Electronic commerce research
256
International journal of advertising : the review of marketing communications
252
Tourism management : research, policies, practice
236
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
228
International journal of hospitality management
227
Springer eBook Collection
222
Industrial marketing management : the international journal for industrial and high-tech firms
221
Management science : journal of the Institute for Operations Research and the Management Sciences
215
Asia Pacific journal of marketing and logistics
207
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
207
European journal of marketing : EJM
204
Information systems research : ISR
195
International journal of electronic marketing and retailing : IJEMR
192
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
186
Journal of travel and tourism marketing
185
Journal of promotion management : JPM
182
Technological forecasting & social change : an international journal
181
Cogent business & management
170
Journal of marketing
161
Journal of promotion management : innovations in planning and applied research
160
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
160
Journal of electronic commerce research : JECR
159
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
157
International journal of business information systems : IJBIS
153
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
153
Journal of marketing management : MM
152
Marketing intelligence & planning
152
NBER working paper series
152
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ECONIS (ZBW)
216
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1
Analyzing electronic word of mouth intention for shopping websites : a means-end chain approach
Quyen Phu Thi Phan
;
Amaya Rivas, Adriana A.
;
Bat, Tuya
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 113-140
Persistent link: https://www.econbiz.de/10012179580
Saved in:
2
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
3
How much is trust worth? : evidence from the international online textbook market
Bai, Xue
;
Luo, Mi Meg
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 245-260
Persistent link: https://www.econbiz.de/10009485808
Saved in:
4
Antecedents of online shopping behavior in India : an examination
Khare, Arpita
;
Rakesh, Sapna
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 227-244
Persistent link: https://www.econbiz.de/10009485809
Saved in:
5
Hedonic tendencies and the online consumer : an investigation of the online shopping process
Kim, Sojung
;
Eastin, Matthew S.
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 68-90
Persistent link: https://www.econbiz.de/10009485817
Saved in:
6
Online promotions and hedonic motives as moderators in the relationship between e-impulsive buying tendency and customer satisfaction : evidence from India
Madhu, Sumetha
;
Soundararajan, Vasanthi
;
Parayitam, …
- In:
Journal of internet commerce
22
(
2023
)
3
,
pp. 395-431
Persistent link: https://www.econbiz.de/10014320493
Saved in:
7
Viral advertising : a field experiment on viral intentions and purchase intentions
Petrescu, Maria
;
Korgaonkar, Pradeep
;
Gironda, John
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 384-405
Persistent link: https://www.econbiz.de/10011432438
Saved in:
8
Emotion induction in click intention of picture advertisement : a field examination
Wu, ChienHsing
;
Sundiman, Didi
;
Kao, Shu-Chen
;
Chen, …
- In:
Journal of internet commerce
17
(
2018
)
4
,
pp. 356-382
Persistent link: https://www.econbiz.de/10011987500
Saved in:
9
In-feed native advertising on news websites : effects of advertising format, website reputation, and product involvement
Zhou, Lijie
;
Xue, Fei
- In:
Journal of internet commerce
18
(
2019
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10012179586
Saved in:
10
Identification of web user segments based on beliefs about online ads
Nasir, V. Aslihan
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 231-254
Persistent link: https://www.econbiz.de/10011804502
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