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Internet marketing
77
Online-Marketing
77
Social Web
76
Social web
76
Consumer behaviour
70
Konsumentenverhalten
70
Online retailing
29
Online-Handel
29
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Electronic Commerce
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24
Virales Marketing
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social media
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Confidence
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Brand image
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Werbewirkung
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trust
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Lepkowska-White, Elzbieta
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Journal of internet commerce
Journal of business research : JBR
602
Technological forecasting & social change : an international journal
363
SpringerLink / Bücher
349
Journal of retailing and consumer services
317
International journal of internet marketing and advertising : IJIMA
252
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
240
Springer eBook Collection
217
Information systems research : ISR
190
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
175
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
153
Tourism management : research, policies, practice
151
Journal of advertising research
146
Journal of management information systems : JMIS
144
Management science : journal of the Institute for Operations Research and the Management Sciences
143
International journal of advertising : the review of marketing communications
142
Journal of marketing communications
140
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
International journal of hospitality management
135
Electronic commerce research
126
Psychology & marketing
124
International journal of electronic marketing and retailing : IJEMR
120
Industrial marketing management : the international journal for industrial and high-tech firms
113
NBER working paper series
109
Business horizons
107
International journal of business information systems : IJBIS
106
Journal of marketing management : MM
99
Journal of promotion management : innovations in planning and applied research
96
Management information systems : mis quarterly
96
Journal of travel and tourism marketing
95
Working paper / National Bureau of Economic Research, Inc.
93
CESifo working papers
92
Cogent business & management
90
International journal of technology marketing : IJTMkt
89
Journal of electronic commerce research : JECR
89
Journal of marketing
89
International journal of electronic commerce : IJEC
88
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
86
International journal of advertising : the quarterly review of marketing communications
85
Premier reference source
85
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ECONIS (ZBW)
113
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1
Online social notworks and insights into marketing communications
Acer, Adam S.
;
Polonsky, Maxim
- In:
Journal of internet commerce
6
(
2007
)
4
,
pp. 55-72
Persistent link: https://www.econbiz.de/10003758740
Saved in:
2
An examination of the factors influencing consumers' attitudes toward social media marketing
Akar, Erkan
;
Topçu, Birol
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 35-67
Persistent link: https://www.econbiz.de/10009485818
Saved in:
3
Persuasive communication : a study of major attitude-behavior theories in a social media context
Teng, Shasha
;
Kok Wei Khong
;
Wei Wei Goh
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10011432398
Saved in:
4
Top global firms' use of brand profile pages on SNS for marketing communication
Gaur, Sanjaya Singh
;
Saransomrurtai, Chayanin
; …
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 316-340
Persistent link: https://www.econbiz.de/10011432435
Saved in:
5
Insight generation with marketing research online communities (MROCs)
Baldus, Brian J.
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 476-491
Persistent link: https://www.econbiz.de/10011432519
Saved in:
6
Effective design for usability and interaction : the case of art museum websites
Lepkowska-White, Elzbieta
;
Imboden, Kate
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 284-305
Persistent link: https://www.econbiz.de/10010248371
Saved in:
7
Social media user satisfaction : theory development and research findings
Rauniar, Rupak
;
Rawski, Greg
;
Johnson, Ben
;
Yang, Jie
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 195-224
Persistent link: https://www.econbiz.de/10010248470
Saved in:
8
Web aesthetics effects on user decisions : impact of exposure length on website quality perceptions and buying intentions
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 76-105
Persistent link: https://www.econbiz.de/10010248483
Saved in:
9
Utilization of relationship-oriented social media in the selling process : a comparison of consumer (B2C) and industrial (B2B) salespeople
Moore, Jesse N.
;
Hopkins, Christopher D.
;
Raymond, Mary Anne
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 48-75
Persistent link: https://www.econbiz.de/10010248490
Saved in:
10
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
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