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Internet marketing
77
Online-Marketing
77
Social Web
76
Social web
76
Consumer behaviour
74
Konsumentenverhalten
74
Online retailing
32
Online-Handel
32
E-commerce
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Electronic Commerce
28
Beziehungsmarketing
24
Relationship marketing
24
Viral marketing
24
Virales Marketing
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Brand management
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Markenführung
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social media
19
Confidence
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Internet
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Vertrauen
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Customer satisfaction
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trust
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Korgaonkar, Pradeep
3
Lepkowska-White, Elzbieta
3
Ahuja, Vandana
2
Aiken, K. Damon
2
Alavi, Shirin
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Anubha
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O'Reilly, Kelley
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Pan, Yating
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Parks-Yancy, Rochelle
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Petrescu, Maria
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Shin, Sohyoun
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Teng, Shasha
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Wei Wei Goh
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Journal of internet commerce
Journal of business research : JBR
953
SpringerLink / Bücher
580
Journal of retailing and consumer services
523
Industrial marketing management : the international journal for industrial and high-tech firms
352
Technological forecasting & social change : an international journal
279
International journal of internet marketing and advertising : IJIMA
259
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
253
Journal of strategic marketing
252
International journal of hospitality management
241
Journal of marketing communications
238
Springer eBook Collection
221
Journal of marketing management : MM
210
Management science : journal of the Institute for Operations Research and the Management Sciences
210
Information systems research : ISR
206
Psychology & marketing
194
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
192
Journal of marketing
190
Tourism management : research, policies, practice
190
European journal of marketing : EJM
188
Journal of advertising research
187
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
183
Journal of the Academy of Marketing Science
178
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
168
Business horizons
152
International journal of advertising : the review of marketing communications
152
Journal of management information systems : JMIS
152
Marketing intelligence & planning
152
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
150
Europäische Hochschulschriften / 5
145
The journal of business & industrial marketing
145
The journal of brand management : an international journal
132
Electronic commerce research
130
International journal of electronic marketing and retailing : IJEMR
130
Cogent business & management
129
International journal of technology marketing : IJTMkt
124
Journal of travel and tourism marketing
124
The journal of services marketing
124
Gabler Edition Wissenschaft
121
International journal of business information systems : IJBIS
120
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ECONIS (ZBW)
121
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1
Blueprint for retail website design : attracting and retaining millennial online shoppers
Wright, Linda Berns
;
Haug, James C.
;
Huckabee, Allen
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 170-196
Persistent link: https://www.econbiz.de/10012179574
Saved in:
2
Social media communications and marketing strategy : a taxonomical review of potential explanatory approaches
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Journal of internet commerce
18
(
2019
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10012179562
Saved in:
3
Exploring the challenges of incorporating social media marketing strategies in the restaurant business
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10011804506
Saved in:
4
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
5
Top global firms' use of brand profile pages on SNS for marketing communication
Gaur, Sanjaya Singh
;
Saransomrurtai, Chayanin
; …
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 316-340
Persistent link: https://www.econbiz.de/10011432435
Saved in:
6
Blogs : emerging knowledge management tools for entrepreneurs to enhance marketing efforts
Singh, Robert P.
;
Singh, Lisa O.
- In:
Journal of internet commerce
7
(
2008
)
4
,
pp. 470-484
Persistent link: https://www.econbiz.de/10003800834
Saved in:
7
Social media marketing management : a conceptual framework
Parsons, Amy L.
;
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
17
(
2018
)
2
,
pp. 81-95
Persistent link: https://www.econbiz.de/10011987420
Saved in:
8
Leveraging online communities to support the brand and develop the community
Baldus, Brian J.
- In:
Journal of internet commerce
17
(
2018
)
2
,
pp. 115-144
Persistent link: https://www.econbiz.de/10011987445
Saved in:
9
Organizational factors affecting successful implementation of chatbots for customer service
Zhang, Juliana J. Y.
;
Følstad, Asbjørn
;
Bjørkli, Cato A.
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 122-156
Persistent link: https://www.econbiz.de/10013547781
Saved in:
10
Engagement and disengagement in online service failure : contrasting problem and emotional coping effects
Goode, Sigi
- In:
Journal of internet commerce
11
(
2012
)
1/4
,
pp. 226-253
Persistent link: https://www.econbiz.de/10009703936
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