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~isPartOf:"Journal of internet commerce"
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Internet marketing
77
Online-Marketing
77
Consumer behaviour
52
Konsumentenverhalten
52
Social Web
40
Social web
40
Online retailing
20
Online-Handel
20
Viral marketing
19
Virales Marketing
19
E-commerce
18
Electronic Commerce
18
Website
18
Beziehungsmarketing
16
Relationship marketing
16
Brand management
15
Markenführung
15
Advertising effects
14
Werbewirkung
14
social media
14
Internet
12
Advertising
9
Confidence
9
Vertrauen
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Marketing management
8
Marketingmanagement
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Werbung
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Markenimage
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Kundenzufriedenheit
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marketing
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trust
6
Cognition
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5
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5
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81
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81
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81
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English
81
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Lepkowska-White, Elzbieta
4
Torres, Ivonne M.
3
Ahuja, Vandana
2
Aiken, K. Damon
2
Alavi, Shirin
2
Aslam, Wajeeha
2
Awan, Mahmood A.
2
Baldus, Brian J.
2
Farhat, Kashif
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Hopkins, Christopher D.
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MacMillan, Amy
2
Mokhtar, Sany Sanuri Mohd
2
Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Pan, Yating
2
Parsons, Amy L.
2
Shin, Sohyoun
2
Zarei, Azim
2
Zúñiga, Miguel Ángel
2
Acer, Adam S.
1
Akar, Erkan
1
Al-Khalaf, Eiman
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
Amaya Rivas, Adriana A.
1
Anisi, David
1
Anubha
1
Balaji, M. S.
1
Basu, Rituparna
1
Bat, Tuya
1
Bellucci, Emilia
1
Bhatt, Anil
1
Carcelén, Sonia
1
Carneiro, Teresa Cristina Janes
1
Chai Wen Teoh
1
Chaiy, Seoil
1
Changchit, Chuleeporn
1
Chashmi, Seyed Ali Nabavi
1
Chawla, Deepak
1
Chen, Cheng-Hua
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Journal of internet commerce
Journal of business research : JBR
538
Journal of advertising research
464
Journal of advertising : official publication of the American Academy of Advertising
313
International journal of advertising : the quarterly review of marketing communications
294
Journal of marketing communications
283
International journal of advertising : the review of marketing communications
280
Journal of retailing and consumer services
265
International journal of internet marketing and advertising : IJIMA
233
SpringerLink / Bücher
196
Journal of advertising
191
Journal of promotion management : JPM
176
Psychology & marketing
176
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
162
European Journal of Marketing
153
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
151
Management science : journal of the Institute for Operations Research and the Management Sciences
149
Journal of Consumer Marketing
143
Journal of promotion management : innovations in planning and applied research
129
European journal of marketing : EJM
127
Journal of marketing
126
International journal of hospitality management
125
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
123
Journal of marketing research : JMR
120
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
Tourism management : research, policies, practice
105
International journal of electronic marketing and retailing : IJEMR
101
Springer eBook Collection
99
Marketing letters : a journal of research in marketing
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Information systems research : ISR
93
Marketing Science
87
The journal of product & brand management
87
Industrial marketing management : the international journal for industrial and high-tech firms
86
Marketing : ZFP ; journal of research and management
85
Business horizons
84
European journal of operational research : EJOR
84
Young Consumers
84
Health marketing quarterly
83
Marketing intelligence & planning
83
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ECONIS (ZBW)
81
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1
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81
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1
Viral
advertising
: a field experiment on viral intentions and purchase intentions
Petrescu, Maria
;
Korgaonkar, Pradeep
;
Gironda, John
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 384-405
Persistent link: https://www.econbiz.de/10011432438
Saved in:
2
Customer engagement and
advertising
effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
Saved in:
3
Perceptions and attitude toward
advertising
on social networks and search engines : a comparative analysis
Falcão, João
;
Isaías, Pedro
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
Saved in:
4
Social network
advertising
: the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
5
Emotion induction in click intention of picture advertisement : a field examination
Wu, ChienHsing
;
Sundiman, Didi
;
Kao, Shu-Chen
;
Chen, …
- In:
Journal of internet commerce
17
(
2018
)
4
,
pp. 356-382
Persistent link: https://www.econbiz.de/10011987500
Saved in:
6
In-feed native
advertising
on news websites : effects of
advertising
format, website reputation, and product involvement
Zhou, Lijie
;
Xue, Fei
- In:
Journal of internet commerce
18
(
2019
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10012179586
Saved in:
7
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
8
An examination of effects of credibility and congruency on consumer responses to banner advertisements
Kim, Sojung
;
Choi, Sejung Marina
- In:
Journal of internet commerce
11
(
2012
)
1/4
,
pp. 139-160
Persistent link: https://www.econbiz.de/10009703943
Saved in:
9
Analyzing electronic word of mouth intention for shopping websites : a means-end chain approach
Quyen Phu Thi Phan
;
Amaya Rivas, Adriana A.
;
Bat, Tuya
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 113-140
Persistent link: https://www.econbiz.de/10012179580
Saved in:
10
Identification of web user segments based on beliefs about online ads
Nasir, V. Aslihan
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 231-254
Persistent link: https://www.econbiz.de/10011804502
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