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Social Web
76
Social web
76
Consumer behaviour
45
Konsumentenverhalten
45
Internet marketing
41
Online-Marketing
41
social media
19
Beziehungsmarketing
17
Brand management
17
Markenführung
17
Relationship marketing
17
Online retailing
14
Online-Handel
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12
Electronic Commerce
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Viral marketing
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Virales Marketing
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Confidence
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Lepkowska-White, Elzbieta
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Connolly, Regina
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Kok Wei Khong
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Pan, Yating
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Parks-Yancy, Rochelle
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Wei Wei Goh
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Published in...
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Journal of internet commerce
Journal of business research : JBR
467
Technological forecasting & social change : an international journal
245
Journal of retailing and consumer services
221
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
SpringerLink / Bücher
198
International journal of internet marketing and advertising : IJIMA
159
Information systems research : ISR
155
Journal of management information systems : JMIS
131
Tourism management : research, policies, practice
126
NBER working paper series
121
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
117
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Psychology & marketing
99
Industrial marketing management : the international journal for industrial and high-tech firms
97
Springer eBook Collection
94
Business horizons
93
Working paper / National Bureau of Economic Research, Inc.
93
International journal of hospitality management
92
International journal of business information systems : IJBIS
91
Electronic commerce research
90
International journal of advertising : the review of marketing communications
87
Management science : journal of the Institute for Operations Research and the Management Sciences
86
NBER Working Paper
86
Journal of marketing communications
84
Management information systems : mis quarterly
81
International journal of networking and virtual organisations : IJNVO
78
Journal of travel and tourism marketing
76
Journal of marketing management : MM
73
HMD : Praxis der Wirtschaftsinformatik
72
Journal of promotion management : innovations in planning and applied research
72
Journal of information & knowledge management : JIKM
70
CESifo working papers
69
The journal of product & brand management
69
Cogent business & management
68
International journal of electronic marketing and retailing : IJEMR
68
The journal of brand management : an international journal
67
Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
65
Journal of marketing
64
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ECONIS (ZBW)
78
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1
A netnographic study of eWOM motivations to articulate dining experiences
Chung, Jin-young
;
Kim, Yeong Gug
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 455-475
Persistent link: https://www.econbiz.de/10011432518
Saved in:
2
Social media user satisfaction : theory development and research findings
Rauniar, Rupak
;
Rawski, Greg
;
Johnson, Ben
;
Yang, Jie
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 195-224
Persistent link: https://www.econbiz.de/10010248470
Saved in:
3
Utilization of relationship-oriented social media in the selling process : a comparison of consumer (B2C) and industrial (B2B) salespeople
Moore, Jesse N.
;
Hopkins, Christopher D.
;
Raymond, Mary Anne
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 48-75
Persistent link: https://www.econbiz.de/10010248490
Saved in:
4
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
5
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
6
Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy
Hu, Lingshu
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
Saved in:
7
Consumers' impulse buying behavior on instagram : examining the influence of flow experiences and hedonic browsing on impulse buying
Shahpasandi, Forough
;
Zarei, Azim
;
Nikabadi, Mohsen Shafiei
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 437-465
Persistent link: https://www.econbiz.de/10012312285
Saved in:
8
The power of the brand : personal branding and its effect on job seeking attributes
Minor-Cooley, Delonia
;
Parks-Yancy, Rochelle
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 241-261
Persistent link: https://www.econbiz.de/10012258246
Saved in:
9
How purchase type influences consumption-related posting behavior on social media : the moderating role of materialism
Duan, Jingyi
;
Dholakia, Ruby R.
- In:
Journal of internet commerce
17
(
2018
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10011987414
Saved in:
10
Social media communications and marketing strategy : a taxonomical review of potential explanatory approaches
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Journal of internet commerce
18
(
2019
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10012179562
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