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Demonstrating the value of marketing
Hanssens, Dominique M.; Pauwels, Koen H. - In: Journal of marketing 80 (2016) 6, pp. 173-190
Persistent link: https://www.econbiz.de/10011621589
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Product innovations, advertising, and stock returns
Srinivasan, Shuba; Pauwels, Koen; Silva-Risso, Jorge M.; … - In: Journal of marketing 73 (2009) 1, pp. 24-43
Persistent link: https://www.econbiz.de/10003815498
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The impact of counterfeiting on genuine-item consumers' brand relationships
Commuri, Suraj - In: Journal of marketing 73 (2009) 3, pp. 86-98
Persistent link: https://www.econbiz.de/10003838590
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The direct and indirect effects of advertising spending on firm value
Joshi, Amit; Hanssens, Dominique M. - In: Journal of marketing 74 (2010) 1, pp. 20-33
Persistent link: https://www.econbiz.de/10003940505
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An overview of global family policy : introduction to the special issue
Commuri, Suraj; Gentry, James W. - In: Journal of macromarketing : examining the interactions … 30 (2010) 4, pp. 316-319
Persistent link: https://www.econbiz.de/10008758124