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~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~subject:"Consumer behaviour"
~subject:"Marketing ethics"
~subject:"Theorie"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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On "brand" : whether a semiotic marketing system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
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