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From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange
Ingenbleek, Paul T. M. - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 199-212
Persistent link: https://www.econbiz.de/10010380639
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The consumer as "voter", "judge" and "jury" : historical origins and political consequences of a marketing myth
Schwarzkopf, Stefan - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 8-18
Persistent link: https://www.econbiz.de/10008758103
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Marketing, realism, and reality : a plea for putting more '‘ideology"’ into historical research in marketing
Schwarzkopf, Stefan - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 105-108
Persistent link: https://www.econbiz.de/10008935838
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Marketing myths and marketing realities : a commentary on The consumer as voter, judge and jury
Shaw, Eric H. - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 100-104
Persistent link: https://www.econbiz.de/10008935839
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Waste, art, and social change : transformative consumer research outside of the academy?
Tadajewski, Mark; Hamilton, Kathy - In: Journal of macromarketing : examining the interactions … 34 (2014) 1, pp. 80-86
Persistent link: https://www.econbiz.de/10010257263
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Metric and interpretive explorations of macromarketing
Shultz, Clifford J.; Holbrook, Morris B.; Lehmann, Donald R. - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 217-219
Persistent link: https://www.econbiz.de/10003893379
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The size of the market sector around the world
Boddewyn, Jean J. - In: Journal of macromarketing : examining the interactions … 8 (1988) 1, pp. 32-42
Persistent link: https://www.econbiz.de/10001068378
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How market research shapes market spatiality : a global governmentality perspective
Møller Bjerrisgaard, Sofie; Kjeldgaard, Dannie - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 29-40
Persistent link: https://www.econbiz.de/10009771554
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Introduction to the special issue on research methodologies for macromarketing : macromarketing research : it’s not rocket science ... it’s much harder
Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 8-10
Persistent link: https://www.econbiz.de/10011452293
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Grounded Theory as a macromarketing methodology : critical insights from researching the marketing dynamics of Fairtrade Towns
Samuel, Anthony; Peattie, Kenneth J. - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 11-26
Persistent link: https://www.econbiz.de/10011452309