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A review of studies on neuromarketing : practical results, techniques, contributions and limitations
Rozan Fortunato, Vitor Costa; Giraldi, Janaina de Moura … - In: Journal of management research 6 (2014) 2, pp. 201-220
Persistent link: https://www.econbiz.de/10010430611
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The use of the country of origin information in communication strategies used by Brazilian cosmetics-exporting enterprises in external markets
Paterlini, Matheus Arantes; Giraldi, Janaina de Moura … - In: Journal of management research 4 (2012) 4, pp. 310-333
Persistent link: https://www.econbiz.de/10009727337
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The country of origin effect for Brazilian fresh fruits : a study using partial least squares procedures
Giraldi, Janaina de Moura Engracia; Lopes, Isadora Bacha - In: Journal of management research 4 (2012) 4, pp. 18-38
Persistent link: https://www.econbiz.de/10009727371
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Attitudes towards Brazilian beef : differences in European consumers' perspectives according to country of residence and demographic characteristics
Guina, Fernanda de Tavares Canto; Giraldi, Janaina de … - In: Journal of management research 4 (2012) 3, pp. 66-80
Persistent link: https://www.econbiz.de/10009727400