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It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Landwehr, Jan Rüdiger; McGill, Ann L.; Herrmann, Andreas - In: Journal of marketing 75 (2011) 3, pp. 132-146
Persistent link: https://www.econbiz.de/10009161331
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Product design for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger; Wentzel, Daniel; Herrmann, Andreas - In: Journal of marketing 77 (2013) 5, pp. 92-107
Persistent link: https://www.econbiz.de/10009793055
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Gamified information presentation and consumer adoption of product innovations
Müller-Stewens, Jessica; Schlager, Tobias; Häubl, Gerald - In: Journal of marketing 81 (2017) 2, pp. 8-24
Persistent link: https://www.econbiz.de/10011697507
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Brand coolness
Warren, Caleb; Batra, Rajeev; Loureiro, Sandra Maria Correia - In: Journal of marketing 83 (2019) 5, pp. 36-56
Persistent link: https://www.econbiz.de/10012176123