Narrow search
Showing 1 - 5 of 5
Cover Image
Buying is marketing too!
Kotler, Philip; Levy, Sidney J. - In: Journal of marketing 37 (1973) 1, pp. 54-59
Persistent link: https://www.econbiz.de/10002238934
Cover Image
A generic concept of marketing
Kotler, Philip - In: Journal of marketing 36 (1972) 2, pp. 46-54
Persistent link: https://www.econbiz.de/10002239295
Cover Image
The major tasks of marketing management
Kotler, Philip - In: Journal of marketing 37 (1973) 4, pp. 42-49
Persistent link: https://www.econbiz.de/10002239538
Cover Image
Marketing professional services
Kotler, Philip; Connor jr., Richard A. - In: Journal of marketing 41 (1977) 1, pp. 71-76
Persistent link: https://www.econbiz.de/10002239835
Cover Image
The use of mathematical models in marketing
Kotler, Philip - In: Journal of marketing 27 (1963) 4, pp. 31-41
Persistent link: https://www.econbiz.de/10002240524