The use of mathematical models in marketing
Philip Kotler
| Year of publication: |
1963
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| Authors: | Kotler, Philip |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 27.1963, 4, p. 31-41
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| Subject: | Marktforschung | Mathematische Statistik |
| Type of publication: | Article |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002240524