//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~subject:"Expenditure"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-Game-Advertising als Ersatz...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Expenditure
Marketingmanagement
Werbung
74
Advertising
43
Advertising effects
21
Werbewirkung
21
Consumer behaviour
19
Konsumentenverhalten
19
advertising
15
Internet marketing
13
Online-Marketing
13
Vereinigte Staaten
11
Computerspiel
5
Marketing management
5
USA
5
United States
5
Video game
5
Viral marketing
5
Virales Marketing
5
Anzeige
4
Börsenkurs
4
Preismanagement
4
Pricing strategy
4
Share price
4
Social Web
4
Social web
4
Ausgaben
3
Brand
3
Brand management
3
Innovation
3
Markenartikel
3
Markenführung
3
Marketing
3
Mobile Marketing
3
Mobile marketing
3
Network economics
3
Netzwerkökonomik
3
digital advertising
3
Advertising regulation
2
Aktienmarkt
2
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Aspara, Jaakko
1
Batra, Rajeev
1
Dost, Florian
1
Du, Rex Yuxing
1
Haenlein, Michael
1
Hanssens, Dominique M.
1
Hoffmann, Arvid O. I.
1
Joshi, Amit
1
Keller, Kevin Lane
1
Kim, Min Chung
1
Kumar, V.
1
Kushwaha, Tarun
1
Libai, Barak
1
Lilien, Gary L.
1
McAlister, Leigh
1
Pennings, Joost M. E.
1
Petersen, J. Andrew
1
Phieler, Ulrike
1
Sridhar, Shrihari
1
Srinivasan, Raji
1
Wies, Simone
1
Wilbur, Kenneth C.
1
Xu, Linli
1
more ...
less ...
Published in...
All
Journal of marketing
Journal of marketing communications
13
Journal of advertising research
12
NICPRE / National Institute for Commodity Promotion Research and Evaluation
11
European journal of marketing : EJM
9
Journal of advertising : official publication of the American Academy of Advertising
8
International journal of advertising : the review of marketing communications
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of promotion management : JPM
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
Journal of business research : JBR
5
SpringerLink / Bücher
5
European journal of operational research : EJOR
4
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Springer eBook Collection
4
The marketing review
4
Advances in advertising research
3
Advances in applied microeconomics : a research annual
3
Critical explorations
3
Economics and business review
3
European Advertising Academy
3
European research studies
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of technology marketing : IJTMkt
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing research : JMR
3
Journal of retailing
3
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The direct and indirect effects of advertising spending on firm value
Joshi, Amit
;
Hanssens, Dominique M.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10003940505
Saved in:
2
Should firms spend more on research and development and advertising during recessions?
Srinivasan, Raji
;
Lilien, Gary L.
;
Sridhar, Shrihari
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 49-65
Persistent link: https://www.econbiz.de/10009160719
Saved in:
3
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
4
Stock market reaction to unexpected growth in marketing expenditure : negative for sales force, contingent on spending level for advertising
Kim, Min Chung
;
McAlister, Leigh
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 68-85
Persistent link: https://www.econbiz.de/10009270908
Saved in:
5
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
6
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
7
Can advertising investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone
;
Hoffmann, Arvid O. I.
;
Aspara, Jaakko
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
Saved in:
8
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->