//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~subject:"Innovation"
~subject:"Marketingmanagement"
~subject:"Netzwerkökonomik"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-Game-Advertising als Ersatz...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Innovation
Marketingmanagement
Netzwerkökonomik
Werbung
74
Advertising
43
Advertising effects
21
Werbewirkung
21
Consumer behaviour
19
Konsumentenverhalten
19
advertising
15
Internet marketing
13
Online-Marketing
13
Vereinigte Staaten
11
Computerspiel
5
Marketing management
5
USA
5
United States
5
Video game
5
Viral marketing
5
Virales Marketing
5
Anzeige
4
Börsenkurs
4
Preismanagement
4
Pricing strategy
4
Share price
4
Social Web
4
Social web
4
Ausgaben
3
Brand
3
Brand management
3
Expenditure
3
Markenartikel
3
Markenführung
3
Marketing
3
Mobile Marketing
3
Mobile marketing
3
Network economics
3
digital advertising
3
Advertising regulation
2
Aktienmarkt
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Undetermined
1
Author
All
Stremersch, Stefan
3
Allen, B. J.
1
Aspara, Jaakko
1
Basuroy, Suman
1
Batra, Rajeev
1
Binken, Jeroen L. G.
1
Blackwell, Roger D.
1
Dost, Florian
1
Du, Rex Yuxing
1
Engel, James F.
1
Everdingen, Yvonne Maria van
1
Gretz, Richard T.
1
Haenlein, Michael
1
Hariharan, Vijay Ganesh
1
Hoffmann, Arvid O. I.
1
Houston, Mark B.
1
Kegerreis, Robert J.
1
Keller, Kevin Lane
1
Kumar, V.
1
Kushwaha, Tarun
1
Landsman, Vardit
1
Libai, Barak
1
Pennings, Joost M. E.
1
Petersen, J. Andrew
1
Phieler, Ulrike
1
Wies, Simone
1
Wilbur, Kenneth C.
1
Xu, Linli
1
more ...
less ...
Published in...
All
Journal of marketing
Journal of marketing communications
13
Journal of business research : JBR
11
International journal of industrial organization
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
European journal of marketing : EJM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of advertising research
8
Technological forecasting & social change : an international journal
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Journal of promotion management : JPM
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Springer eBook Collection
6
SpringerLink / Bücher
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
European journal of operational research : EJOR
5
Information economics and policy : IEP
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of marketing research : JMR
5
Research policy : policy, management and economic studies of science, technology and innovation
5
Working papers / TSE : WP
5
International journal of economic issues : IJEI
4
International journal of innovation management
4
International journal of internet marketing and advertising : IJIMA
4
International journal of technology marketing : IJTMkt
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
NET Institute Working Paper
4
Research
4
The marketing review
4
Advances in advertising research
3
Critical explorations
3
ERIM report series research in management
3
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multihoming in two-sided markets : an empirical inquiry in the video game console industry
Landsman, Vardit
;
Stremersch, Stefan
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 39-54
Persistent link: https://www.econbiz.de/10009384674
Saved in:
2
The effect of superstar software on hardware sales in system markets
Binken, Jeroen L. G.
;
Stremersch, Stefan
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10003820608
Saved in:
3
Halo or cannibalization? : how new software entrants impact sales of incumbent software in platform markets
Allen, B. J.
;
Gretz, Richard T.
;
Houston, Mark B.
; …
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013258849
Saved in:
4
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
5
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
6
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
7
Gear manufacturers as contestants in sports competitions : breeding and branding returns
Everdingen, Yvonne Maria van
;
Hariharan, Vijay Ganesh
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 126-144
Persistent link: https://www.econbiz.de/10012176007
Saved in:
8
Can advertising investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone
;
Hoffmann, Arvid O. I.
;
Aspara, Jaakko
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
Saved in:
9
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
10
Word-of-mouth communication by the innovator
Engel, James F.
;
Kegerreis, Robert J.
;
Blackwell, Roger D.
- In:
Journal of marketing
33
(
1969
)
3
,
pp. 15-19
Persistent link: https://www.econbiz.de/10002119757
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->