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~isPartOf:"Journal of marketing"
~subject:"Internet marketing"
~subject:"Marketingmanagement"
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Internet marketing
Marketingmanagement
Werbung
74
Advertising
43
Advertising effects
21
Werbewirkung
21
Consumer behaviour
19
Konsumentenverhalten
19
advertising
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Journal of marketing
International journal of advertising : the review of marketing communications
85
Journal of marketing communications
51
Journal of business research : JBR
46
International journal of internet marketing and advertising : IJIMA
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of promotion management : innovations in planning and applied research
36
International journal of advertising : the quarterly review of marketing communications
34
Journal of advertising research
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of promotion management : JPM
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing research : JMR
18
Journal of retailing and consumer services
18
European journal of marketing : EJM
17
European journal of operational research : EJOR
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Psychology & marketing
16
Journal of current issues and research in advertising
13
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of marketing research
12
Marketing science
12
Quantitative marketing and economics : QME
12
Young consumers : insight and ideas for responsible marketers
12
Handbook of research on effective advertising strategies in the social media age
11
Information systems research : ISR
11
International journal of technology marketing : IJTMkt
11
Electronic commerce research
10
International journal of electronic commerce : IJEC
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
9
Asia Pacific journal of marketing and logistics
9
Journal of Islamic marketing : JIMA
9
Marketing letters : a journal of research in marketing
9
Technological forecasting & social change : an international journal
9
The marketing review
9
CESifo working papers
8
Journal of advertising
8
Journal of global marketing
8
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ECONIS (ZBW)
16
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1
Impact of online consumer reviews on sales : the moderating role of product and consumer characteristics
Zhu, Feng
;
Zhang, Xiaoquan Michael
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 133-148
Persistent link: https://www.econbiz.de/10003995133
Saved in:
2
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
3
Causes of irritation in advertising
Aaker, David A.
;
Bruzzone, Donald E.
- In:
Journal of marketing
49
(
1985
)
2
,
pp. 47-57
Persistent link: https://www.econbiz.de/10001784458
Saved in:
4
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
5
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
6
Binge watching and advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
7
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
8
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
9
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
10
Tales of two channels : digital advertising performance between ai recommendation and user subscription channels
Dong, Beibei
;
Zhuang, Mengzhou
;
Fang, Eric
;
Huang, Minxue
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 141-162
Persistent link: https://www.econbiz.de/10014582909
Saved in:
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