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Zhu, Feng; Zhang, Xiaoquan Michael - In: Journal of marketing 74 (2010) 2, pp. 133-148

Persistent link: https://www.econbiz.de/10003995133

Petersen, J. Andrew; Kushwaha, Tarun; Kumar, V. - In: Journal of marketing 79 (2015) 1, pp. 44-63

Persistent link: https://www.econbiz.de/10010502724

Aaker, David A.; Bruzzone, Donald E. - In: Journal of marketing 49 (1985) 2, pp. 47-57

Persistent link: https://www.econbiz.de/10001784458

Gordon, Brett R.; Jerath, Kinshuk; Katona, Zsolt; … - In: Journal of marketing 85 (2021) 1, pp. 7-25

Persistent link: https://www.econbiz.de/10012391401

Pritchard, Marc - In: Journal of marketing 85 (2021) 1, pp. 26-29

Persistent link: https://www.econbiz.de/10012391402

Schweidel, David A.; Moe, Wendy W. - In: Journal of marketing 80 (2016) 5, pp. 1-19

Persistent link: https://www.econbiz.de/10011591152

Zubcsek, Peter Pal; Katona, Zsolt; Sárváry, Miklós - In: Journal of marketing 81 (2017) 4, pp. 109-126

Persistent link: https://www.econbiz.de/10011734907

Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of marketing 81 (2017) 5, pp. 1-15

Persistent link: https://www.econbiz.de/10011749812

Batra, Rajeev; Keller, Kevin Lane - In: Journal of marketing 80 (2016) 6, pp. 122-145

Persistent link: https://www.econbiz.de/10011621583

Dong, Beibei; Zhuang, Mengzhou; Fang, Eric; Huang, Minxue - In: Journal of marketing 88 (2024) 2, pp. 141-162

Persistent link: https://www.econbiz.de/10014582909