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~isPartOf:"Journal of marketing"
~subject:"Markenartikel"
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Markenartikel
Marketingmanagement
Werbung
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Advertising
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Journal of marketing
Journal of marketing communications
22
Journal of advertising research
21
Journal of business research : JBR
21
International journal of advertising : the review of marketing communications
15
International journal of advertising : the quarterly review of marketing communications
14
Journal of advertising
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of promotion management : JPM
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
European journal of marketing : EJM
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of retailing and consumer services
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Asia Pacific journal of marketing and logistics
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European journal of operational research : EJOR
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International journal of internet marketing and advertising : IJIMA
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Journal of Islamic marketing : JIMA
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Psychology & marketing
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The journal of product & brand management
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
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SpringerLink / Bücher
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The journal of brand management : an international journal
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of marketing research : JMR
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International journal of economic issues : IJEI
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International journal of production economics
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Research
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Springer eBook Collection
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Advertising theory
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Arbeitspapier / HHL, Leipzig Graduate School of Management
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ECONIS (ZBW)
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1
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
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2
The commercial consequences of collective layoffs : close the plant, lose the brand?
Landsman, Vardit
;
Stremersch, Stefan
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 122-141
Persistent link: https://www.econbiz.de/10012214939
Saved in:
3
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
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4
Investigating the effects of excise taxes, public usage restrictions, and antismoking ads across cigarette brands
Wang, Yanwen
;
Lewis, Michael
;
Singh, Vishal
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012522225
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5
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
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6
Can advertising investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone
;
Hoffmann, Arvid O. I.
;
Aspara, Jaakko
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
Saved in:
7
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
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