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~isPartOf:"Journal of marketing"
~subject:"Marketingmanagement"
~subject:"Viral marketing"
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Marketingmanagement
Viral marketing
Werbung
72
Advertising
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Journal of marketing
Journal of marketing communications
16
International journal of advertising : the review of marketing communications
15
Journal of advertising research
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
European journal of marketing : EJM
9
International journal of internet marketing and advertising : IJIMA
9
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of business research : JBR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Asia Pacific journal of marketing and logistics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of promotion management : JPM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Psychology & marketing
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SpringerLink / Bücher
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European journal of operational research : EJOR
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International journal of economic issues : IJEI
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International journal of technology marketing : IJTMkt
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Journal of business ethics : JOBE
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Journal of global marketing
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Journal of marketing management : MM
4
Springer eBook Collection
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The marketing review
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Advances in advertising research
3
Australasian marketing journal
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Corporate communications : an international journal
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Critical explorations
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Economics and business review
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Electronic commerce research
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European Advertising Academy
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ECONIS (ZBW)
9
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1
Social dollars in online communities : the effect of product, user, and network characteristics
Park, Eunho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10011804102
Saved in:
2
Impact of online consumer reviews on sales : the moderating role of product and consumer characteristics
Zhu, Feng
;
Zhang, Xiaoquan Michael
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 133-148
Persistent link: https://www.econbiz.de/10003995133
Saved in:
3
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
4
Binge watching and advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
5
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
6
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
7
Can advertising investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone
;
Hoffmann, Arvid O. I.
;
Aspara, Jaakko
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
Saved in:
8
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
9
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
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