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~isPartOf:"Journal of marketing"
~subject:"Social Web"
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Subject
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Social Web
Consumer behaviour
279
Konsumentenverhalten
279
Beziehungsmarketing
53
Brand management
53
Markenartikel
53
Markenführung
53
Relationship marketing
53
Brand image
48
Markenimage
48
Brand
44
Social web
31
Internet marketing
28
Marketing management
28
Marketingmanagement
28
Online-Marketing
28
Preismanagement
24
Pricing strategy
24
USA
24
United States
24
Advertising effects
21
Einzelhandel
21
Online retailing
21
Online-Handel
21
Retail trade
21
Viral marketing
21
Virales Marketing
21
Werbewirkung
21
Advertising
19
Werbung
19
Sales promotion
15
Verkaufsförderung
15
Customer satisfaction
14
E-commerce
14
Electronic Commerce
14
Kundenzufriedenheit
14
Dienstleistungsqualität
13
Service quality
13
Theorie
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Theory
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Article
31
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31
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31
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English
31
Author
All
Palmatier, Robert W.
3
Bleier, Alexander
2
Brooks, Gillian
2
Stephen, Andrew T.
2
Swaminathan, Vanitha
2
Zhang, Jonathan Z.
2
Arnould, Eric J.
1
Ballings, Michel
1
Caldieraro, Fabio
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Colicev, Anatoli
1
Cunha, Marcus
1
Dahl, Darren W.
1
Ding, MengQi
1
Edeling, Alexander
1
Fang, Eric
1
Ferraro, Rosellina
1
Gensler, Sonja
1
Gordon, Brett R.
1
Grewal, Dhruv
1
Groene, Nicole
1
Gu, Flora Fang
1
Hamilton, Ryan
1
Harmeling, Colleen M.
1
Haws, Kelly L.
1
Herhausen, Dennis
1
Hewett, Kelly
1
Ho-Dac, Nga N.
1
Houston, Mark B.
1
Huang, Ming-Hui
1
Huang, Minxue
1
Hughes, Christian
1
Jamal, Zainab
1
Janakiraman, Ramkumar
1
Jerath, Kinshuk
1
Joshi, Yogesh V.
1
Kannan, P. K.
1
Katona, Zsolt
1
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Journal of marketing
Journal of business research : JBR
225
Journal of retailing and consumer services
171
International journal of internet marketing and advertising : IJIMA
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Technological forecasting & social change : an international journal
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
The journal of product & brand management
60
Journal of marketing communications
49
International journal of advertising : the review of marketing communications
48
Journal of promotion management : innovations in planning and applied research
47
Journal of internet commerce
45
The journal of brand management : an international journal
45
Psychology & marketing
42
International journal of electronic marketing and retailing : IJEMR
40
International journal of consumer studies
39
Journal of electronic commerce research : JECR
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Cogent business & management
34
Journal of fashion marketing and management
34
Young consumers : insight and ideas for responsible marketers
34
Information systems research : ISR
32
Journal of management information systems : JMIS
32
Journal of marketing management : MM
32
Tourism management : research, policies, practice
31
Electronic commerce research
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
27
Marketing intelligence & planning
27
Asia Pacific journal of marketing and logistics
26
International journal of business information systems : IJBIS
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
Journal of hospitality marketing & management
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of contemporary hospitality management
22
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ECONIS (ZBW)
31
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1
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31
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1
Should anthropomorphized brands engage customers? : the impact of social crowding on
brand
preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
2
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
3
How
brand
community practices create value
Schau, Hope Jensen
;
Muñiz, Albert M.
;
Arnould, Eric J.
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 30-51
Persistent link: https://www.econbiz.de/10003875403
Saved in:
4
Harvesting
brand
information from social tags
Nam, Hyoryung
;
Joshi, Yogesh V.
;
Kannan, P. K.
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 88-108
Persistent link: https://www.econbiz.de/10011734798
Saved in:
5
The platformization of brands
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
6
Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
Luo, Lan
;
Toubia, Olivier
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 100-114
Persistent link: https://www.econbiz.de/10011372418
Saved in:
7
Binge watching and advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
8
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
9
Detecting, preventing, and mitigating online firestorms in
brand
communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
10
Driving
brand
engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
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