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Principles of marketing
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Marketing management
97
Marketingmanagement
97
Marketing
60
USA
28
United States
28
Consumer behaviour
27
Konsumentenverhalten
27
Beziehungsmarketing
11
Relationship marketing
11
Brand image
10
Brand management
10
Markenführung
10
Markenimage
10
Marketing theory
8
Marketingtheorie
8
Firm performance
7
Unternehmenserfolg
7
marketing strategy
7
Advertising
6
Führungskräfte
6
Managers
6
Werbung
6
Advertising effects
5
Brand
5
Customer satisfaction
5
Decision
5
Entscheidung
5
Internet marketing
5
Kundenzufriedenheit
5
Markenartikel
5
Online-Marketing
5
Performance measurement
5
Performance-Messung
5
Shareholder Value
5
Shareholder value
5
Theorie
5
Theory
5
Werbewirkung
5
Börsenkurs
4
Innovation
4
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31
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Article
139
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2
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140
Aufsatz in Zeitschrift
140
Collection of articles of several authors
3
Sammelwerk
3
Bibliografie enthalten
1
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1
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Übersichtsarbeit
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Language
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English
141
Author
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Kumar, V.
11
Hanssens, Dominique M.
4
Jaworski, Bernard J.
4
Varadarajan, Poondi Rajan
4
Day, George S.
3
Grewal, Rajdeep
3
Homburg, Christian
3
MacInnis, Deborah J.
3
Morgan, Neil A.
3
Pauwels, Koen
3
Rego, Lopo L.
3
Verhoef, Peter C.
3
Bezawada, Ram
2
Hennig-Thurau, Thorsten
2
Humphreys, Ashlee
2
Jayachandran, Satish
2
Kalra, Ajay
2
Kannan, P. K.
2
Keller, Kevin Lane
2
Kozinets, Robert V.
2
Kushwaha, Tarun
2
Lamey, Lien
2
Lehmann, Donald R.
2
Lemon, Katherine N.
2
Lilien, Gary L.
2
Mahajan, Vijay
2
Moorman, Christine
2
Murtha, Brian R.
2
Nath, Pravin
2
Palmatier, Robert W.
2
Park, C. Whan
2
Ruekert, Robert W.
2
Schmitt, Bernd
2
Shah, Denish
2
Shankar, Venkatesh
2
Swaminathan, Vanitha
2
Venkatesan, Rajkumar
2
Walker, Orville C.
2
Abela, Andrew V.
1
Affonso, Felipe M.
1
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Institution
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American Marketing Association / Task Force on the Development of Marketing Thought
1
Published in...
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Journal of marketing
SpringerLink / Bücher
551
Journal of business research : JBR
431
Industrial marketing management : the international journal for industrial and high-tech firms
309
UTB
257
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
210
Journal of Food Distribution Research
208
European journal of marketing : EJM
187
Springer eBook Collection
176
Journal of marketing management : MM
175
Journal of the Academy of Marketing Science
150
Lehrbuch
137
Management Science
134
Journal of Agricultural and Applied Economics
130
The journal of business & industrial marketing
128
Gabler Edition Wissenschaft
126
Management science : journal of the Institute for Operations Research and the Management Sciences
121
Springer eBook Collection / Business and Economics
117
Marketing intelligence & planning
112
Journal of marketing communications
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
96
International Food and Agribusiness Management Review
94
Journal of retailing and consumer services
92
Journal of marketing education : JME
84
Agricultural Economics Reports
80
Amber Waves
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
Marketing theory
78
farmdoc daily
74
Review of Marketing and Agricultural Economics
72
The marketing review
72
Agricultural and Resource Economics Review
70
Economics Papers from University Paris Dauphine
69
Journal of macromarketing : examining the interactions among markets, marketing, and society
69
Marketing : ZFP ; journal of research and management
68
Journal of marketing research : JMR
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of business ethics : JOBE
66
Journal of Agribusiness
65
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ECONIS (ZBW)
141
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1
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141
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1
R2M Index 1.0 : assessing the practical relevance of academic
marketing
articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
2
Distributor power versus manufacturer power : the customer role
Butaney, Gul
- In:
Journal of marketing
52
(
1988
)
1
,
pp. 52-63
Persistent link: https://www.econbiz.de/10001051415
Saved in:
3
The chief
marketing
officer matters!
Germann, Frank
;
Ebbes, Peter
;
Grewal, Rajdeep
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011485858
Saved in:
4
Corporate social responsibility and shareholder wealth : the role of
marketing
capability
Mishra, Saurabh
;
Modi, Sachin B.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 26-46
Persistent link: https://www.econbiz.de/10011507440
Saved in:
5
Marketing
department power and firm performance
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
Saved in:
6
Organizing for marketin excellence
Moorman, Christine
;
Day, George S.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 6-35
Persistent link: https://www.econbiz.de/10011621574
Saved in:
7
Marketing
analytics for data-rich environments
Wedel, Michel
;
Kannan, P. K.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
Saved in:
8
Integrating
marketing
communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
9
Demonstrating the value of
marketing
Hanssens, Dominique M.
;
Pauwels, Koen H.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 173-190
Persistent link: https://www.econbiz.de/10011621589
Saved in:
10
Marketing
communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
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