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The impact of channel leadership behavior on intrachannel conflict
Schul, Patrick L. - In: Journal of marketing 47 (1983) 3, pp. 21-34
Persistent link: https://www.econbiz.de/10002783505
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Marketing in the industrialization of underdeveloped countries
Sherbini, Abdel Aziz el - In: Journal of marketing 29 (1965) 1, pp. 28-32
Persistent link: https://www.econbiz.de/10002117100
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The effect of superstar software on hardware sales in system markets
Binken, Jeroen L. G.; Stremersch, Stefan - In: Journal of marketing 73 (2009) 2, pp. 88-104
Persistent link: https://www.econbiz.de/10003820608
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Sociologists and marketologists
Bartels, Robert D. W. - In: Journal of marketing 24 (1959) 2, pp. 37-40
Persistent link: https://www.econbiz.de/10003482963
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The true role of the marketing executive
Houser, T. V. - In: Journal of marketing 23 (1959), pp. 363-369
Persistent link: https://www.econbiz.de/10003583222
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Configurations of marketing and sales : a taxonomy
Homburg, Christian; Jensen, Ove; Krohmer, Harley - In: Journal of marketing 72 (2008) 2, pp. 133-154
Persistent link: https://www.econbiz.de/10003684152
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Financial dimensions of marketing management
Kirpalani, V. H.; Shapiro, Stanley S. - In: Journal of marketing 37 (1973) 3, pp. 40-47
Persistent link: https://www.econbiz.de/10002215649
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Consumering and marketing management
Kangun, Norman; Cox, Keith K.; Higginbotham, James - In: Journal of marketing 39 (1975) 2p3-10
Persistent link: https://www.econbiz.de/10002182616
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The most profitable market share objectives
Slater, Charles C. - In: Journal of marketing 25 (1961) 4, pp. 52-57
Persistent link: https://www.econbiz.de/10002815743
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Marketing in Poland in the 1970s : significant progress
Walters jr, J. Hart - In: Journal of marketing 39 (1975) 4, pp. 47-51
Persistent link: https://www.econbiz.de/10002984936