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Integration of the computer into salesman reporting
DeBoer, Lloyd M.; Ward, William H. - In: Journal of marketing 35 (1971) 1, pp. 41-47
Persistent link: https://www.econbiz.de/10002061898
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Creativity : a function for computers or executives?
Andrus, Roman R. - In: Journal of marketing 32 (1968) 2, pp. 1-7
Persistent link: https://www.econbiz.de/10001834966
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Interactive marketing models
Aaker, David A.; Weinberg, Charles B. - In: Journal of marketing 39 (1975) 4, pp. 16-23
Persistent link: https://www.econbiz.de/10001784657
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The multivariate revolution in marketing research
Sheth, Jagdish N. - In: Journal of marketing 35 (1971) 1, pp. 13-19
Persistent link: https://www.econbiz.de/10002824991
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Marketing management and the computer : an owerview of conflict and contrast
Kegerreis, Robert J. - In: Journal of marketing 35 (1971) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10002176129
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Methodological simulation in marketing
King, William R. - In: Journal of marketing 34 (1970) 2, pp. 8-13
Persistent link: https://www.econbiz.de/10002214137
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Computer-aided marketing instruction
Fisk, George - In: Journal of marketing 35 (1971) 1, pp. 20-27
Persistent link: https://www.econbiz.de/10002156775
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Practical media decisions and the computer
Moran, William T. - In: Journal of marketing 27 (1963) 3, pp. 26-30
Persistent link: https://www.econbiz.de/10002509480
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Simulation for decision making in marketing
Weiss, Doyle L. - In: Journal of marketing 28 (1964) 3, pp. 45-50
Persistent link: https://www.econbiz.de/10002998935
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Simultaneous concept testing with computer-controlled experiments
Hughes, G. David; Guerrero, Jose L. - In: Journal of marketing 35 (1971) 1, pp. 28-33
Persistent link: https://www.econbiz.de/10003049093