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Marktforschung
175
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Kotler, Philip
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1
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Journal of marketing
Journal of marketing research : JMR
385
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
128
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
SpringerLink / Bücher
79
Journal of the Academy of Marketing Science
77
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
73
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73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
63
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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The American economic review
60
Journal of retailing
58
Europäische Hochschulschriften / 5
57
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56
Economics letters
55
Management science : journal of the Institute for Operations Research and the Management Sciences
52
European marketing research review
51
Journal of business economics : JBE
51
The review of economic studies
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of economic theory
42
Journal of marketing management : MM
42
International journal of market research
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Harvard business review : HBR
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Journal of political economy
34
The review of economics and statistics
34
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
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1
The vector hypothesis of consumer behavior
Bilkey, Warren J.
- In:
Journal of marketing
16
(
1951
)
2
,
pp. 137-151
Persistent link: https://www.econbiz.de/10001917928
Saved in:
2
A commercial application of Guttman attitude scaling techniques
Richards, Elizabeth A.
- In:
Journal of marketing
22
(
1957
)
2
,
pp. 166-173
Persistent link: https://www.econbiz.de/10002684072
Saved in:
3
Hidden errors in survey data
Wells, Willliam D.
;
Dames, Joel
- In:
Journal of marketing
26
(
1962
)
4
,
pp. 50-54
Persistent link: https://www.econbiz.de/10002982092
Saved in:
4
Deepening the concept of marketing
Enis, Ben M.
- In:
Journal of marketing
37
(
1973
)
4
,
pp. 57-62
Persistent link: https://www.econbiz.de/10002118965
Saved in:
5
Factbook ...
In:
Journal of marketing
31
(
1967
)
Persistent link: https://www.econbiz.de/10003279611
Saved in:
6
Auctioning keywords in online search
Chen, Jianqing
;
Liu, De
;
Whinston, Andrew B.
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 125-141
Persistent link: https://www.econbiz.de/10003860872
Saved in:
7
The robustness of the effects of consumers' participation in market research : the case of service quality evaluations
Ofir, Chezy
;
Simonson, Itamar
;
Yoon, Song-oh
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 105-114
Persistent link: https://www.econbiz.de/10003901136
Saved in:
8
The decline of conceptual articles and implications for knowledge development
Yadav, Manjit S.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003940501
Saved in:
9
Megamarketing : the creation of markets as a social process
Humphreys, Ashlee
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003995107
Saved in:
10
An empirical examination of the "Rule of Three" : strategy implications for top management, marketers, and investors
Uslay, Can
;
Altintig, Z. Ayca
;
Winsor, Robert D.
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 20-39
Persistent link: https://www.econbiz.de/10003995113
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