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Marketing
60
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Kumar, V.
7
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1
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Journal of marketing
SpringerLink / Bücher
446
NBER working paper series
393
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369
Journal of banking & finance
334
NBER Working Paper
308
Journal of financial economics
240
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196
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181
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179
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122
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112
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107
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106
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103
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102
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94
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91
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90
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88
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87
Gabler Edition Wissenschaft
86
European journal of marketing : EJM
85
Journal of economic dynamics & control
85
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82
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82
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81
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80
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79
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ECONIS (ZBW)
96
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1
Towards a socialist marketing concept : the case of Romania
Naor, Jacob
- In:
Journal of marketing
50
(
1986
)
1
,
pp. 28-39
Persistent link: https://www.econbiz.de/10001008471
Saved in:
2
The index of consumer sentiment toward marketing
Gaski, John F.
- In:
Journal of marketing
50
(
1986
)
3
,
pp. 71-81
Persistent link: https://www.econbiz.de/10001011991
Saved in:
3
The marketing concept : what it is and what it is not
Houston, Franklin S.
- In:
Journal of marketing
50
(
1986
)
2
,
pp. 81-87
Persistent link: https://www.econbiz.de/10001011997
Saved in:
4
Distributor power versus manufacturer power : the customer role
Butaney, Gul
- In:
Journal of marketing
52
(
1988
)
1
,
pp. 52-63
Persistent link: https://www.econbiz.de/10001051415
Saved in:
5
Would you want your granddaughter to marry a Taiwanese marketing man?
Farmer, Richard N.
- In:
Journal of marketing
51
(
1987
)
4
,
pp. 111-116
Persistent link: https://www.econbiz.de/10001052717
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6
Evaluating and improving argument-centered works in marketing
Skipper, Robert
- In:
Journal of marketing
51
(
1987
)
4
,
pp. 60-75
Persistent link: https://www.econbiz.de/10001052729
Saved in:
7
The marketing budgeting process : marketing management implications
Piercy, Nigel
- In:
Journal of marketing
51
(
1987
)
4
,
pp. 45-59
Persistent link: https://www.econbiz.de/10001052833
Saved in:
8
Marketing and technology : a strateg. coalignment
Capon, Noel
- In:
Journal of marketing
51
(
1987
)
3
,
pp. 1-14
Persistent link: https://www.econbiz.de/10001052886
Saved in:
9
Cognitive relativism and the practice of marketing science
Muncy, James A.
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10001053013
Saved in:
10
Marketings's interaction with other functional units : a conceptual framework and empir. evidence
Ruekert, Robert W.
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10001053016
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