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The marketing structure of Venezuela
Boyd jr., Harper W.; Clewett, Richard M.; Westfall, Ralph L. - In: Journal of marketing 22 (1958) 4, pp. 391-397
Persistent link: https://www.econbiz.de/10002026813
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The use of structured tecniques in motivation research
Westfall, Ralph L.; Boyd jr., Harper W.; Campbell, Donald T. - In: Journal of marketing 22 (1957) 2, pp. 134-139
Persistent link: https://www.econbiz.de/10003018731
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An attitudinal framework for advertising strategy
Boyd jr., Harper W.; Ray, Michael L.; Strong, Edward C. - In: Journal of marketing 36 (1972) 2, pp. 27-33
Persistent link: https://www.econbiz.de/10002026616
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Interviewers as a source of error in surveys
Boyd jr., Harper W.; Westfall, Ralph - In: Journal of marketing 19 (1955), pp. 311-324
Persistent link: https://www.econbiz.de/10002026767
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Media models for the industrial goods advertiser : A do-it-yourself opportunity
Boyd jr., Harper W.; Claycamp, Henry J.; McClelland, … - In: Journal of marketing 34 (1970) 2, pp. 23-27
Persistent link: https://www.econbiz.de/10002026828
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Retailing in Great Britain
Boyd jr., Harper W.; Piercy, Ivan - In: Journal of marketing 27 (1963) 1, pp. 29-35
Persistent link: https://www.econbiz.de/10002026863
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Marketing in India
Westfall, Ralph; Boyd jr., Harper W. - In: Journal of marketing 25 (1960) 2, pp. 11-17
Persistent link: https://www.econbiz.de/10003018705