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Journal of marketing
NBER working paper series
166
Working paper / National Bureau of Economic Research, Inc.
157
NBER Working Paper
148
International journal of production economics
116
International journal of production research
113
Discussion paper / Centre for Economic Policy Research
96
Economics letters
84
International journal of industrial organization
84
European journal of operational research : EJOR
75
American journal of agricultural economics
68
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
65
Management science : journal of the Institute for Operations Research and the Management Sciences
63
CESifo working papers
60
International journal of quality & reliability management
52
Voprosy ėkonomiki : ordena trudovogo krasnogo znameni ežemesjačnyj žurnal ; Vserossijskoe ėkonomičeskoe izdanie
52
Journal of wine economics
50
The American economic review
50
The journal of industrial economics
48
Applied economics
47
Working paper
47
The Rand journal of economics
45
Journal of international economics
44
Journal of political economy
44
Journal of retailing and consumer services
44
International journal of productivity and quality management : IJPQM
43
Journal of economics & management strategy : JEMS
43
The TQM journal : the international review of organizational improvement
43
Journal of business research : JBR
41
Journal of economic behavior & organization : JEBO
41
United Nations publication
39
Discussion paper
38
Europäische Hochschulschriften / 5
38
Food policy : economics planning and politics of food and agriculture
36
SpringerLink / Bücher
36
Total quality management & business excellence
36
Journal of economics
35
The review of economics and statistics
31
Economic modelling
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
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ECONIS (ZBW)
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1
Advertising effectiveness : how can it be measured?
Eldridge, Clarence E.
- In:
Journal of marketing
22
(
1958
)
3
,
pp. 241-251
Persistent link: https://www.econbiz.de/10002120618
Saved in:
2
Are there fashion cycles in creative advertising?
Kelley, William T.
;
Duke, Robert G.
- In:
Journal of marketing
26
(
1962
)
4
,
pp. 18-26
Persistent link: https://www.econbiz.de/10002232411
Saved in:
3
The cost effectiveness approach to industrial space buying
Kidder, Nathaniel R.
- In:
Journal of marketing
19
(
1955
)
4
,
pp. 338-345
Persistent link: https://www.econbiz.de/10002215373
Saved in:
4
Wholesale marketing in Japan
Dowd, Laurence P.
- In:
Journal of marketing
23
(
1959
)
3
,
pp. 257-262
Persistent link: https://www.econbiz.de/10002084395
Saved in:
5
Advertising - a critic's view
Warne, Colston E.
- In:
Journal of marketing
26
(
1962
)
4
,
pp. 10-14
Persistent link: https://www.econbiz.de/10003094240
Saved in:
6
Advertising and the business cycle
Wagner, Louis C.
- In:
Journal of marketing
6
(
1941/42
)
2
,
pp. 124-135
Persistent link: https://www.econbiz.de/10002988685
Saved in:
7
The place of coffee in trade with Latin America
Williamson, W. F.
- In:
Journal of marketing
6
(
1941/42
)
4,2
,
pp. 149-151
Persistent link: https://www.econbiz.de/10003018494
Saved in:
8
An application of psychological learning theory to advertising
Heller, Norman
- In:
Journal of marketing
20
(
1956
)
3
,
pp. 248-254
Persistent link: https://www.econbiz.de/10002767426
Saved in:
9
Transportation in Latin America
Medernach, Joseph
- In:
Journal of marketing
6
(
1941/42
)
4,2
,
pp. 152-155
Persistent link: https://www.econbiz.de/10002495746
Saved in:
10
A new technique for measuring advertising effectiveness
Mindak, William A.
- In:
Journal of marketing
20
(
1956
)
4
,
pp. 367-378
Persistent link: https://www.econbiz.de/10002547411
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