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Advertising effectiveness : how can it be measured?
Eldridge, Clarence E. - In: Journal of marketing 22 (1958) 3, pp. 241-251
Persistent link: https://www.econbiz.de/10002120618
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Are there fashion cycles in creative advertising?
Kelley, William T.; Duke, Robert G. - In: Journal of marketing 26 (1962) 4, pp. 18-26
Persistent link: https://www.econbiz.de/10002232411
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The cost effectiveness approach to industrial space buying
Kidder, Nathaniel R. - In: Journal of marketing 19 (1955) 4, pp. 338-345
Persistent link: https://www.econbiz.de/10002215373
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Wholesale marketing in Japan
Dowd, Laurence P. - In: Journal of marketing 23 (1959) 3, pp. 257-262
Persistent link: https://www.econbiz.de/10002084395
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Advertising - a critic's view
Warne, Colston E. - In: Journal of marketing 26 (1962) 4, pp. 10-14
Persistent link: https://www.econbiz.de/10003094240
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Advertising and the business cycle
Wagner, Louis C. - In: Journal of marketing 6 (1941/42) 2, pp. 124-135
Persistent link: https://www.econbiz.de/10002988685
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The place of coffee in trade with Latin America
Williamson, W. F. - In: Journal of marketing 6 (1941/42) 4,2, pp. 149-151
Persistent link: https://www.econbiz.de/10003018494
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An application of psychological learning theory to advertising
Heller, Norman - In: Journal of marketing 20 (1956) 3, pp. 248-254
Persistent link: https://www.econbiz.de/10002767426
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Transportation in Latin America
Medernach, Joseph - In: Journal of marketing 6 (1941/42) 4,2, pp. 152-155
Persistent link: https://www.econbiz.de/10002495746
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A new technique for measuring advertising effectiveness
Mindak, William A. - In: Journal of marketing 20 (1956) 4, pp. 367-378
Persistent link: https://www.econbiz.de/10002547411