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Clawson, C. Joseph - In: Journal of marketing 38 (1974) 1, pp. 8-14

Persistent link: https://www.econbiz.de/10002005493

Converse, P. D.; Beattie, T. Eugene - In: Journal of marketing 8 (1943/44), pp. 172-184

Persistent link: https://www.econbiz.de/10002029047

Hirsch, Werner Z. - In: Journal of marketing 21 (1956) 1, pp. 9-23

Persistent link: https://www.econbiz.de/10002857395

Heskett, J. L. - In: Journal of marketing 30 (1966) 4, pp. 37-41

Persistent link: https://www.econbiz.de/10002769443

Whiteman, Irvin R. - In: Journal of marketing 28 (1964) 1, pp. 38-43

Persistent link: https://www.econbiz.de/10002996490

Lusch, Robert F. - In: Journal of marketing 54 (1990) 1, pp. 85-101

Persistent link: https://www.econbiz.de/10001082061

Spiggle, Susan - In: Journal of marketing 51 (1987) 2, pp. 97-111

Persistent link: https://www.econbiz.de/10001052898

Van der Maelen, Sara; Breugelmans, Els; Cleeren, Kathleen - In: Journal of marketing 81 (2017) 1, pp. 118-135

Persistent link: https://www.econbiz.de/10011636868

Lund, Donald J.; Marinova, Detelina - In: Journal of marketing 78 (2014) 5, pp. 99-118

Persistent link: https://www.econbiz.de/10010419895

Geyskens, Inge; Gielens, Katrijn; Wuyts, Stefan - In: Journal of marketing 79 (2015) 4, pp. 16-33

Persistent link: https://www.econbiz.de/10011304640