//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Wie effektiv ist Controlling i...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Consumer behaviour
1
Customer integration
1
Konsumentenverhalten
1
Kundenintegration
1
Newspaper
1
Product differentiation
1
Produktdifferenzierung
1
Relationship marketing
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
Zeitung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Undetermined
1
Author
All
Franke, Nikolaus
2
Keinz, Peter
2
Steger, Christoph J.
2
Published in...
All
Journal of marketing
CFO aktuell : Zeitschrift für Finance & Controlling
5
ControllerNews : die Zeitschrift für Controlling und Unternehmenssteuerung
3
International journal of project management : the journal of The International Project Management Association
3
Creativity and innovation management
2
Long range planning : LRP ; international journal of strategic management
2
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Fachbuch Wirtschaft
1
GfK marketing intelligence review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of Product Innovation Management
1
Linde international
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Testing the value of customization : when do customers really prefer products tailored to their preferences?
Franke, Nikolaus
;
Keinz, Peter
;
Steger, Christoph J.
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 103-121
Persistent link: https://www.econbiz.de/10003875417
Saved in:
2
Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?
Franke, Nikolaus
;
Keinz, Peter
;
Steger, Christoph J.
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 103-121
Persistent link: https://www.econbiz.de/10008317783
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->