Testing the value of customization : when do customers really prefer products tailored to their preferences?
Year of publication: |
2009
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Authors: | Franke, Nikolaus ; Keinz, Peter ; Steger, Christoph J. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 5, p. 103-121
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Subject: | Beziehungsmarketing | Relationship marketing | Produktdifferenzierung | Product differentiation | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Zeitung | Newspaper |
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