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Journal of marketing
Journal of business research : JBR
16
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Economic and political weekly : a Sameeksha Trust publ
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European Journal of Marketing
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Harvard-Business-Manager : das Wissen der Besten
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Industrial marketing management : the international journal for industrial and high-tech firms
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Information technology in Asia : new development paradigms ; [proceedings of the ASEAN roundtable 2000 held in Singapore from 12 to 13 October 2000]
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Exchanges in marketing systems : the case of subsistence consumer-merchants in Chennai, India
Viswanathan, Madhu
;
Rosa, Jose Antonio
;
Ruth, Julie A.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008822119
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2
Marketplace literacy as a pathway to a better world : evidence from field experiments in low-access subsistence marketplaces
Viswanathan, Madhu
;
Umashankar, Nita
;
Sreekumar, Arun
; …
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 113-129
Persistent link: https://www.econbiz.de/10012522222
Saved in:
3
Exchanges in Marketing Systems: The Case of Subsistence Consumer-Merchants in Chennai, India
Viswanathan, Madhu
;
Antonio Rosa, José
;
Ruth, Julie A
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10008410566
Saved in:
4
Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management
Viswanathan, Madhubalan
;
Rosa, José Antonio
;
Harris, …
- In:
Journal of marketing
69
(
2005
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10005919155
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