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Exchanges in marketing systems : the case of subsistence consumer-merchants in Chennai, India
Viswanathan, Madhu; Rosa, Jose Antonio; Ruth, Julie A. - In: Journal of marketing 74 (2010) 3, pp. 1-17
Persistent link: https://www.econbiz.de/10008822119
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Marketplace literacy as a pathway to a better world : evidence from field experiments in low-access subsistence marketplaces
Viswanathan, Madhu; Umashankar, Nita; Sreekumar, Arun; … - In: Journal of marketing 85 (2021) 3, pp. 113-129
Persistent link: https://www.econbiz.de/10012522222
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Exchanges in Marketing Systems: The Case of Subsistence Consumer-Merchants in Chennai, India
Viswanathan, Madhu; Antonio Rosa, José; Ruth, Julie A - In: Journal of marketing 74 (2010) 3, pp. 1-18
Persistent link: https://www.econbiz.de/10008410566
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Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management
Viswanathan, Madhubalan; Rosa, José Antonio; Harris, … - In: Journal of marketing 69 (2005) 1, pp. 15-31
Persistent link: https://www.econbiz.de/10005919155