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Consumer behaviour
290
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Beziehungsmarketing
51
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Brand management
46
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Grewal, Dhruv
7
Palmatier, Robert W.
7
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Houston, Mark B.
5
MacInnis, Deborah J.
5
Schreier, Martin
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Walker Reczek, Rebecca
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White, Katherine
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Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
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Hennig-Thurau, Thorsten
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Melnyk, Valentyna
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3
Bijmolt, Tammo H. A.
3
Botti, Simona
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Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
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Kannan, P. K.
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Katona, Zsolt
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Kushwaha, Tarun
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Kwak, Hyokjin
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Lamberton, Cait
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Liu, Yan
3
Luo, Xueming
3
Nunes, Joseph C.
3
Puntoni, Stefano
3
Puzakova, Marina
3
Reinartz, Werner J.
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Journal of marketing
Journal of business research : JBR
2,000
Journal of retailing and consumer services
1,937
NBER working paper series
1,361
Working paper / National Bureau of Economic Research, Inc.
1,280
NBER Working Paper
1,109
RIETI discussion paper series
798
International journal of consumer studies
783
International journal of hospitality management
725
Psychology & marketing
663
Journal of the Japanese and international economies : an international journal ; JJIE
625
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
Japan and the world economy : international journal of theory and policy
511
SpringerLink / Bücher
498
Applied economics
464
Discussion paper / Centre for Economic Policy Research
434
Asia Pacific journal of marketing and logistics
399
European Journal of Marketing
395
The journal of product & brand management
393
Journal of Consumer Marketing
373
Management science : journal of the Institute for Operations Research and the Management Sciences
362
European journal of marketing : EJM
361
The journal of brand management : an international journal
357
Journal of marketing research : JMR
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Economics letters
340
Journal of travel and tourism marketing
332
Technological forecasting & social change : an international journal
327
Tourism management : research, policies, practice
326
Journal of international consumer marketing
324
Journal of marketing management : MM
313
Journal of retailing
309
Working paper
308
Cogent business & management
300
CESifo working papers
298
Applied economics letters
297
Journal of marketing communications
297
Journal of fashion marketing and management
296
Marketing letters : a journal of research in marketing
296
Discussion paper series / IZA
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ECONIS (ZBW)
304
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1
Trying harder and doing worse : how grocery shoppers track in-store spending
Ittersum, Koert van
;
Pennings, Joost M. E.
;
Wansink, Brian
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 90-104
Persistent link: https://www.econbiz.de/10003995124
Saved in:
2
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 21-36
Persistent link: https://www.econbiz.de/10010203379
Saved in:
3
Social classes and spending behavior
Martineau, Pierre
- In:
Journal of marketing
23
(
1958
)
2
,
pp. 121-130
Persistent link: https://www.econbiz.de/10001633813
Saved in:
4
Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
Saved in:
5
Do consumers always spend more when coupon face value is larger? : the inverted U-shaped effect of coupon face value on consumer spending level
He, Jia
;
Yang, Sha
;
Lu, Xianghua
;
Park, C. Whan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 70-85
Persistent link: https://www.econbiz.de/10011880539
Saved in:
6
Caffeine's effects on consumer spending
Biswas, Dipayan
;
Hartmann, Patrick
;
Eisend, Martin
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014245073
Saved in:
7
GMO labeling policy and consumer choice
Kim, Youngju
;
Kim, SunAh
;
Arora, Neeraj
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 21-39
Persistent link: https://www.econbiz.de/10013258843
Saved in:
8
When do transparent packages increase (or decrease) food consumption?
Deng, Xiaoyan
;
Srinivasan, Raji
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009782066
Saved in:
9
A consumer expenditure approach to estimating the size of the underground economy
McCrohan, Kevin F.
- In:
Journal of marketing
50
(
1986
)
2
,
pp. 48-60
Persistent link: https://www.econbiz.de/10001012000
Saved in:
10
Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna
;
Van Osselaer, Stijn M. J.
;
Bijmolt, …
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
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