When do transparent packages increase (or decrease) food consumption?
Year of publication: |
2013
|
---|---|
Authors: | Deng, Xiaoyan ; Srinivasan, Raji |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 77.2013, 4, p. 104-117
|
Subject: | packaging design | transparent packaging | external cues | food consumption | Japan | Verpackung | Packaging | Lebensmittelkonsum | Food consumption | Konsumentenverhalten | Consumer behaviour |
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