//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The metric quality of full-pro...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenimage
3
Brand
2
Brand management
2
Handelsmarke
2
Markenartikel
2
Markenführung
2
Store brand
2
brand equity
2
brand management
2
Beziehungsmarketing
1
Business cycle
1
Consumer goods
1
Consumer goods marketing
1
Designation of origin
1
Herkunftsbezeichnung
1
International marketing
1
Internationales Marketing
1
Konjunktur
1
Konsumgüter
1
Konsumgütermarketing
1
Marketing management
1
Marketingmanagement
1
Measurement
1
Messung
1
National culture
1
Nationalkultur
1
Relationship marketing
1
Social Web
1
Social web
1
USA
1
United States
1
brand positioning
1
branding
1
brands
1
cocreation
1
contractions
1
digital branding
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Undetermined
1
Author
All
Steenkamp, Jan-Benedict E. M.
5
Ailawadi, Kusum L.
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Jong, Martijn G. de
1
Kushwaha, Tarun
1
Lamey, Lien
1
O'Guinn, Thomas C.
1
Pauwels, Koen
1
Rajavi, Koushyar
1
Schmitt, Bernd
1
Sorescu, Alina
1
Swaminathan, Vanitha
1
Wittink, Dick R.
1
more ...
less ...
Published in...
All
Journal of marketing
Journal of marketing research : JMR
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Marketing Science
8
MSI reports : working paper series
6
ERIM report series research in management
5
Journal of the Academy of Marketing Science
5
Report / Marketing Science Institute
5
Marketing research : a magazine of management and applications
4
European review of agricultural economics : ERAE
3
International Marketing Review
3
Journal of international marketing
3
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
3
Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
3
Research report / Graduate School Research Institute Systems, Organisations and Management
3
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
3
Conjoint measurement : methods and applications
2
International Journal of Forecasting
2
Journal of Business Research
2
Journal of retailing
2
MO
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
The Davidson Institute working paper series
2
2003 Annual meeting, July 27-30, Montreal, Canada
1
Best practices in international marketing
1
Brand management ; Vol. 4
1
Conjoint measurement : methods and applications ; with 91 tables
1
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
1
Developmental challenges in marketing research
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Discussion paper / Center for Economic Research, Tilburg University
1
European Journal of Operational Research
1
Fundamentals of marketing research ; Vol. 1
1
Fundamentals of marketing research ; Vol. 4
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International Series in Quantitative Marketing
1
International journal of forecasting
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
OLC EcoSci
1
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
2
The effect of business-cycle fluctuations on private-label share : what has marketing conduct got to do with it?
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009729598
Saved in:
3
A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
Saved in:
4
Private-label use and store loyalty
Ailawadi, Kusum L.
;
Pauwels, Koen
;
Steenkamp, …
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003782390
Saved in:
5
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
6
Book Reviews - Featuring a Special Essay
Wittink, Dick R.
- In:
Journal of marketing
68
(
2004
)
3
,
pp. 124
Persistent link: https://www.econbiz.de/10005926082
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->