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Increasing organ donor registrations with behavioral interventions : a field experiment
Robitaille, Nicole; Mažar, Nina; Tsai, Claire I.; … - In: Journal of marketing 85 (2021) 3, pp. 168-183
Persistent link: https://www.econbiz.de/10012522227
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Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda; Li, Yexin Jessica; Singh, Surendra N. - In: Journal of marketing 84 (2020) 6, pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
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The influence of package copy claims on consumer product evaluations
Dean, Michael L.; Engel, James F.; Talarzyk, W. Wayne - In: Journal of marketing 36 (1972) 2, pp. 34-39
Persistent link: https://www.econbiz.de/10002066747
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Purchasing roles in the U.S. family, 1955 and 1973
Cunningham, Isabella C. M.; Green, Robert T. - In: Journal of marketing 38 (1974) 4, pp. 61-64
Persistent link: https://www.econbiz.de/10002044497
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The socially conscious consumer
Anderson jr, W. Thomas; Cunningham, Wiliam H. - In: Journal of marketing 36 (1972) 3, pp. 23-31
Persistent link: https://www.econbiz.de/10001831848
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Market segmentation using models of multidimensional purchasing behavior
Blattberg, Robert C.; Sen, Subrata K. - In: Journal of marketing 38 (1974) 4, pp. 17-28
Persistent link: https://www.econbiz.de/10001920538
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Suppliers, retailers, and shelf space
Cairns, James P. - In: Journal of marketing 26 (1962) 3, pp. 34-36
Persistent link: https://www.econbiz.de/10001970089
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A model and methodology for the development of consumer information programs
Capon, Noel; Lutz, Richard J. - In: Journal of marketing 43 (1979) 1, pp. 58-67
Persistent link: https://www.econbiz.de/10001975917
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Consumer attitudes toward marketing and consumerism
Barksdale, Hiram C.; Darden, William R. - In: Journal of marketing 36 (1972) 4, pp. 28-35
Persistent link: https://www.econbiz.de/10001877703
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Integrating consumer and in-store research to evaluate sales results
Assael, Henry; Wilson, C. E. - In: Journal of marketing 36 (1972) 2, pp. 40-45
Persistent link: https://www.econbiz.de/10001867692