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Beziehungsmarketing
124
Relationship marketing
124
Consumer behaviour
72
Konsumentenverhalten
72
Social Web
57
Social web
57
Internet marketing
28
Online-Marketing
28
Brand management
27
Markenführung
27
Viral marketing
24
Virales Marketing
24
Customer satisfaction
22
Kundenzufriedenheit
22
Lieferantenmanagement
21
Supplier relationship management
21
Dienstleistungsqualität
16
Service quality
16
Marketing management
15
Marketingmanagement
15
Customer value
14
Kundenwert
14
social media
14
Brand image
13
Markenimage
13
E-commerce
12
Electronic Commerce
12
Salespeople
12
Verkaufspersonal
12
Social network
11
Soziales Netzwerk
11
B-to-B-Marketing
10
Business-to-business marketing
10
Customer integration
10
Kundenintegration
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USA
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United States
10
Brand
9
Markenartikel
9
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Article
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1
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English
177
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Palmatier, Robert W.
10
Kumar, V.
9
Homburg, Christian
7
Kannan, P. K.
5
Wieseke, Jan
5
Fang, Eric
4
Grewal, Rajdeep
4
Houston, Mark B.
4
Stephen, Andrew T.
4
Zhang, Jonathan Z.
4
Ahearne, Michael
3
Dahl, Darren W.
3
Fornell, Claes
3
Grewal, Dhruv
3
Haws, Kelly L.
3
Janakiraman, Ramkumar
3
Lam, Son K.
3
Lilien, Gary L.
3
Neslin, Scott A.
3
Pauwels, Koen
3
Rishika, Rishika
3
Ruyter, Ko de
3
Schweidel, David A.
3
Sridhar, Shrihari
3
Verhoef, Peter C.
3
Alavi, Sascha
2
Andrews, Michelle
2
Bleier, Alexander
2
Bornemann, Torsten
2
Brooks, Gillian
2
Dant, Rajiv P.
2
Eggert, Andreas
2
Evanschitzky, Heiner
2
Fader, Peter
2
Falk, Tomas
2
Ferraro, Rosellina
2
Ganesan, Shankar
2
Habel, Johannes
2
Hamilton, Ryan
2
Harmeling, Colleen M.
2
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Journal of marketing
Journal of business research : JBR
1,120
Journal of retailing and consumer services
789
SpringerLink / Bücher
535
Industrial marketing management : the international journal for industrial and high-tech firms
500
International journal of hospitality management
370
Technological forecasting & social change : an international journal
338
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
287
Telecommunications policy : the international journal of digital economy, data sciences and new media
262
The journal of services marketing
257
Tourism management : research, policies, practice
229
The journal of business & industrial marketing
224
The service industries journal
219
Journal of strategic marketing
214
The journal of brand management : an international journal
211
Journal of the Academy of Marketing Science
203
Journal of travel and tourism marketing
202
Information systems research : ISR
191
Psychology & marketing
190
International journal of internet marketing and advertising : IJIMA
189
International journal of contemporary hospitality management
180
Management science : journal of the Institute for Operations Research and the Management Sciences
180
Journal of business ethics : JOBE
177
Cogent business & management
175
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
174
The journal of product & brand management
171
International journal of business information systems : IJBIS
169
NBER working paper series
165
International journal of electronic customer relationship management : IJECRM
163
Journal of hospitality marketing & management
163
Business horizons
159
Journal of marketing management : MM
157
European journal of marketing : EJM
155
Asia Pacific journal of marketing and logistics
151
Marketing intelligence & planning
150
Working paper / National Bureau of Economic Research, Inc.
150
Corporate reputation review : an international journal
149
Gabler Edition Wissenschaft
142
Springer eBook Collection
141
Journal of management information systems : JMIS
140
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ECONIS (ZBW)
177
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1
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
2
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
3
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
4
The platformization of brands
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
5
From social to sale : the effects of firm-generated content in social media on customer behavior
Kumar, Ashish
;
Bezawada, Ram
;
Rishika, Rishika
; …
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10011507438
Saved in:
6
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
7
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
8
Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
9
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
10
Complaint publicization in social media
Golmohammadi, Alireza
;
Havakhor, Taha
;
Gauri, Dinesh Kumar
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012662135
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