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The marketing plan
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Marketing management
98
Marketingmanagement
98
Marketing
60
USA
29
United States
29
Consumer behaviour
27
Konsumentenverhalten
27
Beziehungsmarketing
11
Relationship marketing
11
Brand image
10
Brand management
10
Markenführung
10
Markenimage
10
Firm performance
8
Marketing theory
8
Marketingtheorie
8
Unternehmenserfolg
8
marketing strategy
7
Advertising
6
Führungskräfte
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6
Managers
6
Online-Marketing
6
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6
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143
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3
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English
145
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Kumar, V.
11
Hanssens, Dominique M.
4
Jaworski, Bernard J.
4
Varadarajan, Poondi Rajan
4
Day, George S.
3
Grewal, Rajdeep
3
Homburg, Christian
3
MacInnis, Deborah J.
3
Morgan, Neil A.
3
Pauwels, Koen
3
Rego, Lopo L.
3
Verhoef, Peter C.
3
Bezawada, Ram
2
Hennig-Thurau, Thorsten
2
Humphreys, Ashlee
2
Jayachandran, Satish
2
Kalra, Ajay
2
Kannan, P. K.
2
Keller, Kevin Lane
2
Kozinets, Robert V.
2
Kushwaha, Tarun
2
Lamey, Lien
2
Lehmann, Donald R.
2
Lemon, Katherine N.
2
Lilien, Gary L.
2
Mahajan, Vijay
2
Moorman, Christine
2
Murtha, Brian R.
2
Nath, Pravin
2
Palmatier, Robert W.
2
Park, C. Whan
2
Ruekert, Robert W.
2
Schmitt, Bernd
2
Shah, Denish
2
Shankar, Venkatesh
2
Swaminathan, Vanitha
2
Venkatesan, Rajkumar
2
Walker, Orville C.
2
Abela, Andrew V.
1
Affonso, Felipe M.
1
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American Marketing Association / Task Force on the Development of Marketing Thought
1
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Journal of marketing
SpringerLink / Bücher
2,114
Springer eBook Collection
580
Europäische Hochschulschriften / 5
500
Journal of business research : JBR
483
European Journal of Marketing
475
Gabler Edition Wissenschaft
448
Springer eBook Collection / Business and Economics
420
Industrial marketing management : the international journal for industrial and high-tech firms
345
Research
295
Lehrbuch
280
Management Decision
224
Marketing Intelligence & Planning
218
Journal of strategic marketing
212
Journal of Food Distribution Research
208
European journal of marketing : EJM
188
Journal of marketing management : MM
175
Economics Papers from University Paris Dauphine
164
Management Science
164
Management science : journal of the Institute for Operations Research and the Management Sciences
161
Journal of the Academy of Marketing Science
160
European research studies
157
essentials
152
The journal of business & industrial marketing
140
Springer eBook Collection / Business and Management
135
Journal of business ethics : JOBE
134
Journal of Agricultural and Applied Economics
133
MPRA Paper
131
Hamburger Schriften zur Marketingforschung
125
Neue betriebswirtschaftliche Forschung : Nbf
120
Edward Elgar E-Book Archive
117
Marketing intelligence & planning
117
Journal of Consumer Marketing
114
Journal of business economics : JBE
112
Gabler Research
109
Leadership & Organization Development Journal
109
Working paper / National Bureau of Economic Research, Inc.
109
Journal of marketing communications
108
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
104
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
102
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ECONIS (ZBW)
145
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1
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1
R2M Index 1.0 : assessing the practical relevance of academic
marketing
articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
2
Configurations of
marketing
and sales : a taxonomy
Homburg, Christian
;
Jensen, Ove
;
Krohmer, Harley
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 133-154
Persistent link: https://www.econbiz.de/10003684152
Saved in:
3
Marketing
department power and firm performance
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
Saved in:
4
My plans for Journal of
Marketing
: an Editor in Chief's perspective
Kumar, V.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 1-3
Persistent link: https://www.econbiz.de/10010381375
Saved in:
5
Marketing
doctrine : a principles-based approach to guiding
marketing
decision making in firms
Challagalla, Goutam
;
Murtha, Brian R.
;
Jaworski, Bernard J.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 4-20
Persistent link: https://www.econbiz.de/10010381401
Saved in:
6
Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.
;
Morgan, Neil A.
;
Fornell, Claes
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
Saved in:
7
The chief
marketing
officer matters!
Germann, Frank
;
Ebbes, Peter
;
Grewal, Rajdeep
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011485858
Saved in:
8
Corporate social responsibility and shareholder wealth : the role of
marketing
capability
Mishra, Saurabh
;
Modi, Sachin B.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 26-46
Persistent link: https://www.econbiz.de/10011507440
Saved in:
9
Marketing
communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
10
Distributor power versus manufacturer power : the customer role
Butaney, Gul
- In:
Journal of marketing
52
(
1988
)
1
,
pp. 52-63
Persistent link: https://www.econbiz.de/10001051415
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