Similar Search Results

Richards, Elizabeth A. - In: Journal of marketing 22 (1957) 2, pp. 166-173

Persistent link: https://www.econbiz.de/10002684072

Wells, Willliam D.; Dames, Joel - In: Journal of marketing 26 (1962) 4, pp. 50-54

Persistent link: https://www.econbiz.de/10002982092

Enis, Ben M. - In: Journal of marketing 37 (1973) 4, pp. 57-62

Persistent link: https://www.econbiz.de/10002118965

In: Journal of marketing 31 (1967)

Persistent link: https://www.econbiz.de/10003279611

Chen, Jianqing; Liu, De; Whinston, Andrew B. - In: Journal of marketing 73 (2009) 4, pp. 125-141

Persistent link: https://www.econbiz.de/10003860872

Ofir, Chezy; Simonson, Itamar; Yoon, Song-oh - In: Journal of marketing 73 (2009) 6, pp. 105-114

Persistent link: https://www.econbiz.de/10003901136

Yadav, Manjit S. - In: Journal of marketing 74 (2010) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10003940501

Humphreys, Ashlee - In: Journal of marketing 74 (2010) 2, pp. 1-19

Persistent link: https://www.econbiz.de/10003995107

Uslay, Can; Altintig, Z. Ayca; Winsor, Robert D. - In: Journal of marketing 74 (2010) 2, pp. 20-39

Persistent link: https://www.econbiz.de/10003995113

Sriram, S.; Balachander, Subramanian; Kalwani, Manohar U. - In: Journal of marketing 71 (2007) 2, pp. 61-78

Persistent link: https://www.econbiz.de/10003557058