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Marktforschung
175
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63
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23
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20
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4
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20
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Kotler, Philip
5
Berenson, Conrad
3
Wind, Yoram
3
Barksdale, Hiram C.
2
Bartels, Robert D. W.
2
Du, Rex Yuxing
2
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2
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2
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2
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2
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2
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2
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2
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2
Roberts, Harry V.
2
Sen, Subrata K.
2
Stock, J. Stevens
2
Ahearne, Michael
1
Alba, Joseph W.
1
Alderson, Wroe
1
Alexander, Ralph Samuel
1
Allison, Harry E.
1
Altintig, Z. Ayca
1
An, Jake T.
1
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1
Anshen, Melvin
1
Armstrong, Gary M.
1
Armstrong, Jon Scott
1
Arnould, Eric J.
1
Assael, Henry
1
Auerbach, Barbara K.
1
Bak, C.
1
Baker, Raymond W.
1
Balachander, Subramanian
1
Balderston, F. E.
1
Banks, Seymour
1
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1
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1
Blankenship, A. B.
1
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American Marketing Association
2
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1
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Journal of marketing
Journal of marketing research : JMR
385
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
SpringerLink / Bücher
79
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Journal of retailing
58
Marketing : ZFP ; journal of research and management
56
Europäische Hochschulschriften / 5
55
European marketing research review
51
Journal of business economics : JBE
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
41
Harvard business review : HBR
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
Handbuch der Marktforschung
30
Business horizons
29
Die Betriebswirtschaft : DBW
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The marketing review
28
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ECONIS (ZBW)
175
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1
A commercial application of Guttman attitude scaling techniques
Richards, Elizabeth A.
- In:
Journal of marketing
22
(
1957
)
2
,
pp. 166-173
Persistent link: https://www.econbiz.de/10002684072
Saved in:
2
Hidden errors in survey data
Wells, Willliam D.
;
Dames, Joel
- In:
Journal of marketing
26
(
1962
)
4
,
pp. 50-54
Persistent link: https://www.econbiz.de/10002982092
Saved in:
3
Deepening the concept of marketing
Enis, Ben M.
- In:
Journal of marketing
37
(
1973
)
4
,
pp. 57-62
Persistent link: https://www.econbiz.de/10002118965
Saved in:
4
Factbook ...
In:
Journal of marketing
31
(
1967
)
Persistent link: https://www.econbiz.de/10003279611
Saved in:
5
Auctioning keywords in online search
Chen, Jianqing
;
Liu, De
;
Whinston, Andrew B.
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 125-141
Persistent link: https://www.econbiz.de/10003860872
Saved in:
6
The robustness of the effects of consumers' participation in market research : the case of service quality evaluations
Ofir, Chezy
;
Simonson, Itamar
;
Yoon, Song-oh
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 105-114
Persistent link: https://www.econbiz.de/10003901136
Saved in:
7
The decline of conceptual articles and implications for knowledge development
Yadav, Manjit S.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003940501
Saved in:
8
Megamarketing : the creation of markets as a social process
Humphreys, Ashlee
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003995107
Saved in:
9
An empirical examination of the "Rule of Three" : strategy implications for top management, marketers, and investors
Uslay, Can
;
Altintig, Z. Ayca
;
Winsor, Robert D.
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 20-39
Persistent link: https://www.econbiz.de/10003995113
Saved in:
10
Monitoring the dynamics of brand equity using store-level data
Sriram, S.
;
Balachander, Subramanian
;
Kalwani, Manohar U.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10003557058
Saved in:
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