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Market segmentation, product differentiation, and marketing strategy
Dickson, Peter R. - In: Journal of marketing 51 (1987) 2, pp. 1-10
Persistent link: https://www.econbiz.de/10001052974
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Missing the boat and sinking the boat : a conceptual model of entrepreneurial risk
Dickson, Peter R. - In: Journal of marketing 50 (1986) 3, pp. 58-70
Persistent link: https://www.econbiz.de/10001011992
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Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both
Rust, Roland T.; Moorman, Christine; Dickson, Peter R. - In: Journal of marketing 66 (2002) 4, pp. 7-24
Persistent link: https://www.econbiz.de/10005939679
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Price Search in the Retail Grocery Market
Urbany, Joel E.; Dickson, Peter R.; Kalapurakal, Rosemary - In: Journal of marketing 60 (1996) 2, pp. 91-104
Persistent link: https://www.econbiz.de/10005988379
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The Static and Dynamic Mechanics of Competition: A Comment on Hunt and Morgan's Comparative Advantage Theory
Dickson, Peter R. - In: Journal of marketing 60 (1996) 4, pp. 102-106
Persistent link: https://www.econbiz.de/10005991246