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Journal of marketing
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Report / Marketing Science Institute
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International journal of electronic commerce : IJEC
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Journal of Business Research
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Journal of Economic Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Market segmentation, product differentiation, and marketing strategy
Dickson, Peter R.
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10001052974
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2
Missing the boat and sinking the boat : a conceptual model of entrepreneurial risk
Dickson, Peter R.
- In:
Journal of marketing
50
(
1986
)
3
,
pp. 58-70
Persistent link: https://www.econbiz.de/10001011992
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3
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both
Rust, Roland T.
;
Moorman, Christine
;
Dickson, Peter R.
- In:
Journal of marketing
66
(
2002
)
4
,
pp. 7-24
Persistent link: https://www.econbiz.de/10005939679
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4
Price Search in the Retail Grocery Market
Urbany, Joel E.
;
Dickson, Peter R.
;
Kalapurakal, Rosemary
- In:
Journal of marketing
60
(
1996
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10005988379
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5
The Static and Dynamic Mechanics of Competition: A Comment on Hunt and Morgan's Comparative Advantage Theory
Dickson, Peter R.
- In:
Journal of marketing
60
(
1996
)
4
,
pp. 102-106
Persistent link: https://www.econbiz.de/10005991246
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