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The remembering and forgetting of advertising
Zielske, Hubert A. - In: Journal of marketing 23 (1959), pp. 239-243
Persistent link: https://www.econbiz.de/10003713860
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How international can European advertising be?
Elinder, Erik - In: Journal of marketing 29 (1965) 2, pp. 7-11
Persistent link: https://www.econbiz.de/10002118080
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Word-of-mouth communication by the innovator
Engel, James F.; Kegerreis, Robert J.; Blackwell, Roger D. - In: Journal of marketing 33 (1969) 3, pp. 15-19
Persistent link: https://www.econbiz.de/10002119757
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Impact of Mad Money stock recommendations : merging financial and marketing perspectives
Karniouchina, Ekaterina V.; Moore, William L.; Cooney, … - In: Journal of marketing 73 (2009) 6, pp. 244-266
Persistent link: https://www.econbiz.de/10003901190
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The direct and indirect effects of advertising spending on firm value
Joshi, Amit; Hanssens, Dominique M. - In: Journal of marketing 74 (2010) 1, pp. 20-33
Persistent link: https://www.econbiz.de/10003940505
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Consumer response to drug risk information : the role of positive affect
Cox, Anthony D.; Cox, Dena; Powell Mantel, Susan - In: Journal of marketing 74 (2010) 4, pp. 31-44
Persistent link: https://www.econbiz.de/10008826532
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The propaganda function in marketing
McGarry, Edmund D. - In: Journal of marketing 23 (1958), pp. 131-139
Persistent link: https://www.econbiz.de/10003622199
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The carry-over effect of advertising
Tull, Donald S. - In: Journal of marketing 29 (1965) 2, pp. 46-53
Persistent link: https://www.econbiz.de/10002941150
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The ghost of subliminal advertising
Klass, Bertrand - In: Journal of marketing 23 (1958), pp. 146-150
Persistent link: https://www.econbiz.de/10003602547
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Advertisiong, mass communication, and tax deduction
Wedding, Nugent - In: Journal of marketing 24 (1960) 4, pp. 17-22
Persistent link: https://www.econbiz.de/10003704074