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Sales, marketing, and research-and-development cooperation across new product development stages : implications for success
Ernst, Holger; Hoyer, Wayne D.; Rübsaamen, Carsten - In: Journal of marketing 74 (2010) 5, pp. 80-92
Persistent link: https://www.econbiz.de/10009237710
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Implementing the marketing concept at the employee-customer interface : the role of customer need knowledge
Homburg, Christian; Wieseke, Jan; Bornemann, Torsten - In: Journal of marketing 73 (2009) 4, pp. 64-81
Persistent link: https://www.econbiz.de/10003860862
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Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna; Van Osselaer, Stijn M. J.; Bijmolt, … - In: Journal of marketing 73 (2009) 4, pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
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Social identity and the service-profit chain
Homburg, Christian; Wieseke, Jan; Hoyer, Wayne D. - In: Journal of marketing 73 (2009) 2, pp. 38-54
Persistent link: https://www.econbiz.de/10003820595
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Proactive postsales service : when and why does it pay off?
Challagalla, Goutam; Venkatesh, R.; Kohli, Ajay Kumar - In: Journal of marketing 73 (2009) 2, pp. 70-87
Persistent link: https://www.econbiz.de/10003820607
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When customer love turns into lasting hate : the effects of relationship strenght and time on customer revenge and avoidance
Grégoire, Yany; Tripp, Thomas M.; Legoux, Renaud - In: Journal of marketing 73 (2009) 6, pp. 18-32
Persistent link: https://www.econbiz.de/10003901072
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The impact of customer relationship management implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander; Jayachandran, Satish; Kumar, V. - In: Journal of marketing 73 (2009) 6, pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
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Contract specificity and its performance implications
Mooi, Erik A.; Ghosh, Mrinal K. - In: Journal of marketing 74 (2010) 2, pp. 105-120
Persistent link: https://www.econbiz.de/10003995126
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Resistance to brand switching when a radically new brand is introduced : a social identity theory perspective
Lam, Son K.; Ahearne, Michael; Hu, Ye; Schillewaert, Niels - In: Journal of marketing 74 (2010) 6, pp. 128-146
Persistent link: https://www.econbiz.de/10008702698
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The service models of frontline employees
Mascio, Rita Di - In: Journal of marketing 74 (2010) 4, pp. 63-80
Persistent link: https://www.econbiz.de/10008826530