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Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Reinartz, Werner; Thomas, Jacquelyn S.; Kumar, V. - In: Journal of marketing 69 (2005) 1, pp. 63-79
Persistent link: https://www.econbiz.de/10005919152
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Creating enduring customer value
Kumar, V.; Reinartz, Werner J. - In: Journal of marketing 80 (2016) 6, pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
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Performance Implications of Adopting a Customer-Focused Sales Campaign
Kumar, V.; Venkatesan, Rajkumar; Reinartz, Werner - In: Journal of marketing 72 (2008) 5, pp. 50-68
Persistent link: https://www.econbiz.de/10008109469
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Managing Marketing Communications with Multichannel Customers
Thomas, Jacquelyn S.; Sullivan, Ursula Y. - In: Journal of marketing 69 (2005) 4, pp. 239-251
Persistent link: https://www.econbiz.de/10005920849
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Does it pay to be real? : understanding authenticity in TV advertising
Becker, Maren; Wiegand, Nico; Reinartz, Werner J. - In: Journal of marketing 83 (2019) 1, pp. 24-50
Persistent link: https://www.econbiz.de/10012175827
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Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang; Reinartz, Werner J. - In: Journal of marketing 75 (2011) 6, pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
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The platformization of brands
Wiegand, Nico; Reinartz, Werner J. - In: Journal of marketing 86 (2022) 1, pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
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Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Eisenbeiß, Maik; Reinartz, Werner J. - In: Journal of marketing 86 (2022) 4, pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
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The effect of content on zapping in TV advertising
Becker, Maren; Berkmann, Manuel; Reinartz, Werner J. - In: Journal of marketing 87 (2023) 2, pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
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My reflections on publishing in Journal of Marketing
Kumar, V. - In: Journal of marketing 80 (2016) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10011507435