Performance Implications of Adopting a Customer-Focused Sales Campaign
Year of publication: |
2008
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Authors: | Kumar, V. ; Venkatesan, Rajkumar ; Reinartz, Werner |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 72.2008, 5, p. 50-68
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