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Marketing
60
Advertising
43
Werbung
43
Advertising effects
22
Werbewirkung
22
Consumer behaviour
21
Konsumentenverhalten
21
Marketing management
21
Marketingmanagement
21
advertising
17
Internet marketing
14
Online-Marketing
14
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13
United States
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Brand management
7
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Börsenkurs
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Social web
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Capital income
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Market research
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Marketing theory
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Marketingtheorie
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Marktforschung
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Performance measurement
4
Performance-Messung
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1
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Article
102
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2
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103
Aufsatz in Zeitschrift
103
Collection of articles of several authors
2
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English
104
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Kumar, V.
7
Wilbur, Kenneth C.
4
Hanssens, Dominique M.
3
Jaworski, Bernard J.
3
Katona, Zsolt
3
Morgan, Neil A.
3
Rego, Lopo L.
3
Becker, Maren
2
Gordon, Brett R.
2
Grewal, Rajdeep
2
Hennig-Thurau, Thorsten
2
Hoffmann, Arvid O. I.
2
Jayachandran, Satish
2
Jerath, Kinshuk
2
Kannan, P. K.
2
Keller, Kevin Lane
2
Leeflang, Peter
2
Lilien, Gary L.
2
Mahajan, Vijay
2
Martin, Kelly D.
2
Moe, Wendy W.
2
Moorman, Christine
2
Murtha, Brian R.
2
Narayanan, Sridhar
2
Nath, Pravin
2
Reinartz, Werner J.
2
Schmitt, Bernd
2
Schweidel, David A.
2
Shah, Denish
2
Shankar, Venkatesh
2
Shin, Jiwoong
2
Srinivasan, Raji
2
Stremersch, Stefan
2
Swaminathan, Vanitha
2
Aaker, David A.
1
Abela, Andrew V.
1
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Allard, Thomas
1
Antia, Kersi D.
1
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American Marketing Association / Task Force on the Development of Marketing Thought
1
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Journal of marketing
European Journal of Marketing
575
SpringerLink / Bücher
451
Journal of business research : JBR
328
Journal of Consumer Marketing
235
Marketing Intelligence & Planning
233
Journal of advertising research
229
International journal of advertising : the review of marketing communications
213
Journal of Food Distribution Research
208
International journal of advertising : the quarterly review of marketing communications
188
Journal of advertising
184
Journal of advertising : official publication of the American Academy of Advertising
171
Europäische Hochschulschriften / 5
168
IMF working papers
165
Journal of marketing communications
161
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
151
Management Science
146
Springer eBook Collection
140
European journal of marketing : EJM
139
Journal of Agricultural and Applied Economics
131
NBER working paper series
131
Industrial marketing management : the international journal for industrial and high-tech firms
129
Management science : journal of the Institute for Operations Research and the Management Sciences
129
Young Consumers
129
Working paper / National Bureau of Economic Research, Inc.
128
International Marketing Review
127
Journal of Product & Brand Management
119
NBER Working Paper
119
CESifo working papers
114
Journal of historical research in marketing
110
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Strategic Direction
106
Discussion paper / Centre for Economic Policy Research
100
Springer eBook Collection / Business and Economics
98
International Food and Agribusiness Management Review
94
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
93
Journal of marketing management : MM
90
MPRA Paper
90
Journal of promotion management : JPM
89
International Journal of Bank Marketing
87
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ECONIS (ZBW)
104
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1
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104
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1
The direct and indirect effects of
advertising
spending on firm value
Joshi, Amit
;
Hanssens, Dominique M.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10003940505
Saved in:
2
Marketing
communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
3
Integrating
marketing
communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
4
Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.
;
Wilcox, Keith
;
Grewal, Dhruv
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
Saved in:
5
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
6
A meta-analysis of when and how
advertising
creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
7
The impact of
advertising
and R&D on bankruptcy survival : a double-edged sword
Jindal, Niket
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012271502
Saved in:
8
When celebrities count : power distance beliefs and celebrity endorsements
Winterich, Karen Page
;
Gangwar, Manish
;
Grewal, Rajdeep
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 70-86
Persistent link: https://www.econbiz.de/10011850417
Saved in:
9
Political management, research and development, and
advertising
capital in the pharmaceutical industry : a good prognosis?
Martin, Kelly D.
;
Josephson, Brett W.
;
Vadakkepatt, …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 87-107
Persistent link: https://www.econbiz.de/10011850432
Saved in:
10
The commercial consequences of collective layoffs : close the plant, lose the brand?
Landsman, Vardit
;
Stremersch, Stefan
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 122-141
Persistent link: https://www.econbiz.de/10012214939
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