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Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Marketing Science
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Journal of marketing research : JMR
13
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Journal of Consumer Research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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Sophistication in research in marketing
Lehmann, Donald R.
;
McAlister, Leigh
;
Staelin, Richard
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 155-165
Persistent link: https://www.econbiz.de/10009270888
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2
Sophistication in Research in Marketing
Lehmann, Donald R
;
McAlister, Leigh
;
Staelin, Richard
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 155-166
Persistent link: https://www.econbiz.de/10009175028
Saved in:
3
Competition and the regulation of fictitious pricing
Staelin, Richard
;
Urbany, Joel E.
;
Ngwe, Donald
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 826-846
Persistent link: https://www.econbiz.de/10014432716
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4
Stuck in the Past: Why Managers Persist with New Product Failures
Biyalogorsky, Eyal
;
Boulding, William
;
Staelin, Richard
- In:
Journal of marketing
70
(
2006
)
2
,
pp. 108-121
Persistent link: https://www.econbiz.de/10005917849
Saved in:
5
A Customer Relationship Management Roadmap: What Is Known, Potential Pitfalls, and Where to Go
Boulding, William
;
Staelin, Richard
;
Ehret, Michael
; …
- In:
Journal of marketing
69
(
2005
)
4
,
pp. 155-166
Persistent link: https://www.econbiz.de/10005920857
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