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Journal of marketing
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Marketing letters : a journal of research in marketing
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International Journal of Bank Marketing
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Nankai Business Review International
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Harmful upward line extensions : can the launch of premium products result in competitive disadvantages?
Caldieraro, Fabio
;
Kao, Ling-Jing
;
Cunha, Marcus
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 50-70
Persistent link: https://www.econbiz.de/10011410749
Saved in:
2
When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana
;
Van Den Bulte, Christophe
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
Saved in:
3
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
4
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
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